|Grading Rubric for Sheffield Abella
||Excellent10pts – 9pts
||Good8pts – 7pts
||Fair6pts – 5pts
||Poor4pts – 0pts
||Fresh and engaging. Inspirational. Clever.
||Appropriate, but unexciting or undeveloped.
||Cliche or banal.
||Superior overall design. Professional level decision making and software competency.
||Strong design decisions. Acceptable levels of proficiency.
||Clear areas demanding improvement. Blatant mistakes. Vital communication missed.
||Inferior overall design. Poor decision making and lack of software competency.
||Adept placement of design elements for maximum efficiency in communicating ideas.
||Elements come together will, but could still use some improvement.
||Bland, poorly balanced or uninspired arrangement of design elements.
||Bad placement of design elements. Ideas poorly communicated.
||Sophisticated use of color to communicate an idea or emotion.
||Color choices are acceptable, but still have room for improvement.
||Color choices are clumsy, and have significant room for improvement.
||Unrefined use of color. to communicate an idea or emotion.
||Knowledgeable decision making in choosing fonts or designing type.
||Passing knowledge regarding fonts choices or type design.
||Typographic choices are awkward, and have significant room for improvement.
||Primitive decision making in choosing fonts or designing type.
||Proficient use of class time, expresses an understanding of design issues and constraints. Ability to identify strengths and weaknesses in their own work as well as the work of others.
||Solid understanding of design issues and constraints. Points out only the most glaring design issues.
||Pedestrian understanding of design issues and constraints. Only participates in critique when called upon.
||Poor use class time, little or no progress from class to class. Refusing to participate in critique.