QUALITATIVE RESEARCH DESIGNS
Collection and Analysis of
Extensive Narrative Data


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Like the Descriptive Research Design, qualitative
designs usually do not have identifiable independent
and dependent variables.

Unlike the Descriptive Research Design
the emphasis is on Non-numerical data.


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In contrast to quantitative designs:


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Broad Categories of Qualitative Research:


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Primary Data Collection Techniques:


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Primary Concerns Related to Data
From Qualitative Studies:


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Primary Data Validation Technique
is Triangulation.


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Roots of Qualitative Design are:


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The Good News

1. extensive, potentially useful data
2. insights not available with quantitative designs
3. rich source of hypotheses


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The Bad News

1. results are difficult to analyze
2. generalization is uncertain


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The Reality

Proper application requires accurate recording
of large amounts of information over
long periods of time.

You really can't learn how to do a qualitative study
with just this general course.


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The Trend

Increasing use of mixed-methods designs


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