aloisius456

 

 

 

 

Syllabus

 

Groups

 

Presentations

Week 1

1/20

Course Introduction. Why go global?

 

1/22

Formation of Groups; no lecture

 

Week 2

1/27

Discussion of group project and project management

Syllabus: Section about team project

Example of previous presentation

Guest Speaker: Professor Marcus Rothenberger

Project Management

 

1/29

Current trends in international markets

 

Week 3

2/3

Current trends in international markets (Cont.)

Current Article: Ethiopia Becomes China’s China in Search for Cheap Labor

 

2/5

Group Project: Country Selection

Sample Quiz

 

Week 4

2/10

Global Marketing Strategy.

 

2/12

Global Marketing Strategy(cont.)

Quiz 1 Please bring Scantrons

 

Week 5

2/17

Global Business Strategy Application: Case Discussion: IKEA

IKEA Summary Points

Current Article: Ikea Gains Global Furniture Market Share on Price Cuts

Current Article: IKEA in India

 

2/19

Preparation for Group Project

Brief Outline (half page, bullet format) due

Quiz 2 Please bring Scantrons

 

Week 6

2/24

Cultural Environment of Global Markets

Guest Speaker: Prof. Vincent Hsu

 

2/26

Cultural Environment of Global Markets

 

Week 7

3/3

Legal Environment of Global Markets

 

3/5

Assessing Global Markets. Marketing Research.