aloisius456

 

 

 

 

Syllabus

 

Groups

 

Presentation I Grades

Week 1

1/20

Course Introduction. Why go global?

 

1/22

Formation of Groups; no lecture

 

Week 2

1/27

Discussion of group project and project management

Syllabus: Section about team project

Example of previous presentation

Guest Speaker: Professor Marcus Rothenberger

Project Management

 

1/29

Current trends in international markets

 

Week 3

2/3

Current trends in international markets (Cont.)

Current Article: Ethiopia Becomes China’s China in Search for Cheap Labor

 

2/5

Group Project: Country Selection

Sample Quiz

 

Week 4

2/10

Global Marketing Strategy.

 

2/12

Global Marketing Strategy(cont.)

Quiz 1 Please bring Scantrons

 

Week 5

2/17

Global Business Strategy Application: Case Discussion: IKEA

IKEA Summary Points

Current Article: Ikea Gains Global Furniture Market Share on Price Cuts

Current Article: IKEA in India

 

2/19

Preparation for Group Project

Brief Outline (half page, bullet format) due

Quiz 2 Please bring Scantrons

 

Week 6

2/24

Cultural Environment of Global Markets

Guest Speaker: Prof. Vincent Hsu

 

2/26

Cultural Environment of Global Markets

 

Week 7

3/3

Legal Environment of Global Markets

Article: Where a Budweiser Isn’t Allowed to Be a Budweiser

 

3/5

Assessing Global Markets. Marketing Research.

 

Week 8

3/10

Presentations Groups 1, 2, 3, 4

 

3/12

Presentations Groups 5, 6, 7, 8

 

Week 9

3/17

Global Business Strategy Application:

Case Discussion: Wal-Mart in Germany

 

3/19

Currency Exchange Risk

Quiz 3

Current Article: The Almighty Dollar

 

Week 10

3/24

Currency Exchange Risk

Case Discussion: Hofbrau

 

3/26

Europe and the Euro

Quiz 4

 

Week 11

3/31

Spring Break

4/2

Spring Break

 

Week 12

4/7

Europe and the Euro

Current Article: Greece Has Cash to Make IMF Payment Next Week, Minister Says

European Debt Crisis Indicators

Financial Aspects of Marketing: Basic Contribution Analysis

 

4/9

Current Article: Greece Wins More ECB Emergency Cash as Deal Seen Near Reach

Case Discussion: Chic Fashion

 

Week 13

4/14

Global Branding Strategy

Current Article: Apple's Most Important Branding Lesson For Marketers

Quiz 5

 

4/16

Pricing Strategies

 

Week 14

4/21

Pricing Strategies(cont.)

Case Discussion: Stella Artois

Stella Artois Advertisements

 

4/23

Quiz 6

 

Week 15

4/28

Review

Case Discussion: Red Bull

Red Bull Advertisements

 

4/30

Exam

 

Week 16

5/5

Presentations Groups 8, 7, 6

5/7

Presentations Groups 5, 4, 3

 

May 12 , 6:00 – 8:00 PM Presentations Groups 2, 1