aloisius456

 

 

 

 

Syllabus

 

Groups

 

Week 1

8/30

Course Introduction. Why go global?

 

9/1

Country Selection and Market Entry Decision

Syllabus: Section about team project

Article: Haier and higher

 

Week 2

9/6

Current trends in international markets

 

9/8

Current trends in international markets; the impact of globalization (Cont.)

Finalize Groups

Practice Quiz

 

Week 3

9/13

The European Union: What does it mean? Who participates? Who benefits?

Special Topic: Brexit

Current Article: Why Britain Voted to Quit the EU

 

9/15

Quiz 1

 

Week 4

9/20

Quiz 1 sol

Global Business Strategy

 

9/22

Global Business Strategy Application: Case Discussion: IKEA

Current Article: Ikea Targets China, India Expansion to Meet Sales Growth Aim

Article: IKEA Ownership Structure

 

Week 5

9/27

Cultural Environment of Global Markets

Quiz 2

 

9/29

Legal Environment of Global Markets

 

Week 6

10/4

Quiz 1 answers

Quiz 3

 

10/6

Guest Speaker: Stacy Standley

Managing Director BG India LLC

Doing Business in Emerging Markets

 

Week 7

10/11

Legal Environment of Global Markets

 

10/13

Discussion of Group Project

Quiz 4

 

 

Week 8

10/18

Preparation for Project off campus

No Class. Campus is busy with Presidential Debate

 

10/20

Presentations Groups 1,2,3,4,5

 

Week 9

10/25

Presentations Groups 6,7,8,9,10

 

10/27

Assessing Global Markets. Marketing Research.

 

Week 10

11/1

Currency Exchange Risk

Case Discussion: Hofbrau

 

11/3

Financial Aspects of Marketing.

Case Discussion: Chic Fashion

Quiz 5

 

Week 11

11/8

Financial Aspects of Marketing.

Exchange Rates

 

11/10

Financial Aspects of Marketing.

Exchange Rates

 

Week 12

11/15

Pricing Strategies

Quiz 6

 

11/16

International Business Club

Guest Speaker: Bruce Bommarito

Vice President International Marketing

Caesars Entertainment Corporation

 

11/17

MIB Quiz Student union 208 B

3:30-4:00 Networking

4:00-5:30 Entertainment/Trivia

 

Week 13

11/22

Quiz 7

Case Discussion: Stella Artois

Stella Ads

Review

 

11/24

Thanksgiving

 

Week 14

11/29

12/1

Presentations Groups 10, 9, 8, 7

 

Week 15

12/6

Presentations Groups 6, 5, 4

 

12/8

Presentations Groups 3, 2, 1

Makeup Quiz

 

12/13

Final Exam 6:00 8:00