aloisius456

 

 

 

 

Syllabus

 

Groups Section 1

Groups Section 2

Group Grades

 

Week 1

Course Introduction

Why go global?

Trading Blocks

 

Week 2

Current Article: Trump's Sanction Threat Puts Chinese Banks, Oil Giants on Notice

Current Article: NAFTA here's what you need to know

Current Article: Free trade in crisis?

 

Discussion of Group Project

Current Article: How Starbucks Plans to Grow Its International Operations

How to find Information on Starbucks?

Country Selection and Market Entry Decision

Practice Quiz

 

Week 3

Room and time change: We meet in BEH 241 at 7:00pm on September 12

Guest Speaker: Shane Green

President & Founder of SGEi

Author of Culture Hacker

Bio of Shane Green

Attendance is voluntary but you get extra credit for participating in this event.

 

September 13 for Section 2 (7:00 to 9:45) and September 14 for Section 1(4:00 to 5:15)

Quiz 1 Please bring scantrons

Global Business Strategy:

Case Discussion: Aldi

Current Article: The German Chain That's Beating Wal-Mart at Its Own Game

Current Article: Aldi and Lidl Take Supermarket Battle to the U.S.

 

Week 4

Cultural Environment of Global Markets

Current Article: Diversity is good for business

Current Article: Diversity paradox

Quiz 2 Please bring scantrons

 

Week 5

Room and time change: We meet in BEH 241 at 7:00pm on September 26

Guest Speaker: Norbert Riezler

Senior Vice-president Sands Corporation

Bio of Norbert Riezler

Procurement and Sustainability Management at Las Vegas Sands

Attendance is voluntary but you get extra credit for participating in this event.

 

September 27 for Section 2 (7:00 to 9:45) and September 28 for Section 1(4:00 to 5:15)

Legal Environment of Global Markets

Current Article: Women Take the Wheel as Saudis Look to Future

 

 

Week 6

Marketing Research

 

Quiz 3 Please bring scantrons

Case Discussion: Hofbrau

 

Week 7

Political Environment of Global Markets

Current Article: Why the U.S. and Turkey Are Suddenly in a Major Standoff

 

Project Preparation

Quiz 4 Please bring scantrons

 

 

Week 8

October 17

Room and time change: We meet in BEH 241 at 7:00pm

Guest Speaker Vivian Palmer on October 17

Former Director of Marketing for Ford in China

Attendance is voluntary but you get extra credit for participating in this event.

 

October 18

Presentations Section 2 Groups 1, 2, 3, 4, 5, 6

 

October 19

Presentations Section 1 Groups 1, 2, 3, 4, 5

 

Week 9

October 24

Presentations Section 1 Groups 6, 7, 8, 9, 10

 

October 25

Guest Speaker: Jill Anderson at 7:00 in BEH 241

Walmart around the world

Former Executive VP and CFO Walmart India Private Limited

Section 1: Attendance is voluntary but you get extra credit for participating in this event.

 

October 26

No class.

 

Week 10

Financial Aspects of Marketing. Basic Contribution Analysis.

Case Discussion: Chic Fashion

 

Pricing Strategies

Quiz 5 Please bring scantrons

 

Week 11

November 7

Room and time change: We meet in BEH 241 at 7:00pm

Guest Speaker: Kris Sanchez

Director of International Trade

Nevada Governor Office of Economic Development

Attendance is voluntary but you get extra credit for participating in this event.

 

November 8 (section 2)

 

November 9 (section 1)

Class canceled.

The chair invites everybody to go to the MIB quiz

 

Week 12

November 14 (section 1)

Case Discussion: Stella Artois

Stella ads

 

 

November 15 (section 2)

Quiz 7 (Section 2) Please bring scantrons

Promotional Strategies in Global Markets.

Case Discussion: Red Bull

Red Bull Commercials

 

November 16 (section 1)

Quiz 6 (section 1) Please bring scantrons

Promotional Strategies in Global Markets.

 

Week 13

11/21

Work on Project in Class

 

Homework: Case Discussion: Red Bull

Red Bull Commercials

Homework is not collected or graded but useful exercise for exam

 

11/23

Thanksgiving Day

 

Week 14

November 28 (section 1)

Presentations 10, 9, 8

 

November 29 (section 2)

Presentations 6, 5, 4

 

November 30 (section 1)

Presentations 7, 6, 5

 

Week 15

December 5 (section 1)

Presentations 4, 3, 2

 

December 6 (section 2)

Presentations 3, 2, 1

Extra Credit Assignment due

(Only for Students who could not attend Tuesday Guest Speakers due to work or class)

 

December 7 (section 1)

Presentation1

Discussion of homework Red Bull case

Extra Credit Assignment due

(Only for Students who could not attend Tuesday Guest Speakers due to work or class)

 

12/12

Section 1

Final Exam 6:00 8:00

 

12/13

Section 2

Final Exam 8:10 10:10