aloisius456

 

 

 

 

Syllabus

 

Groups

 

Week 1

8/30

Course Introduction. Why go global?

 

9/1

Country Selection and Market Entry Decision

Syllabus: Section about team project

Article: Haier and higher

 

Week 2

9/6

Current trends in international markets

 

9/8

Current trends in international markets; the impact of globalization (Cont.)

Finalize Groups

Practice Quiz  

 

Week 3

9/13

The European Union: What does it mean? Who participates? Who benefits?

Special Topic: Brexit

Current Article: Why Britain Voted to Quit the EU

 

9/15

Quiz 1

 

Week 4

9/20

Quiz 1 sol

Global Business Strategy

 

9/22

Global Business Strategy Application: Case Discussion: IKEA

Current Article: Ikea Targets China, India Expansion to Meet Sales Growth Aim

Article: IKEA Ownership Structure

 

Week 5

9/27

Cultural Environment of Global Markets

Quiz 2

 

9/29

Legal Environment of Global Markets

 

Week 6

10/4

Quiz 3

 

10/6

Guest Speaker: Stacy Standley

Managing Director BG India LLC