aloisius456

 

 

 

 

Syllabus

 

Groups 1:00 - 2:15

Groups 5:30 - 6:45

 

Group Grades 1:00 - 2:15

Group Grades 5:30 - 6:45

 

Grades 1:10 - 2:15

Grades 5:30 - 6:45

 

Week 1

1/20

Martin Luther King Recess

 

1/22

Course Introduction. Why go global?

(Chapter 1)

 

Week 2

1/27

Country Selection and Market Entry Decision

Syllabus: Section about team project

Chapter 8,9 for Mode of Entry

 

1/29

Current trends in international markets

(Chapter 2)

 

Week 3

2/3

Current trends in international markets (cont.)

 

2/5

Trading Blocks

European Union

(Chapter 3)

Current Article: Mexico Surpassing Japan as No. 2 Auto Exporter to U.S.

 

Week 4

2/10

Global Marketing Strategy

Chapter 16

Quiz 1

 

2/12

Global Business Strategy Application:

Case Discussion: IKEA

Example for benchmarking

 

Week 5

2/17

Washington Birthday Recess

 

2/19

Cultural Environment of Global Markets.

Chapter 4

Quiz 2 (Please bring scantrons)

 

 

Week 6

2/24

Cultural Environment (cont.)

Discussion of Group Project

Example of previous presentation

 

2/26

Legal Environment of Global Markets

Chapter 5

 

Week 7

3/3

Political Environment of Global Markets

Current Article: Walmart pulls back in India

Case Discussion: Wal-Mart in Germany

 

3/5

Case Discussion: Wal-Mart in Germany(cont.)

Quiz 3 (Please bring scantrons)

 

Week 8

3/10

Assessing Global Markets. Marketing Research.

Chapter 6

 

3/12

Currency Exchange Risk

Case Discussion: Hofbrau

 

Field Trip to the Hofbrauhaus. Meet at 5:30-5:45 in the Beergarden

 

Week 9

3/17

Spring Break

3/19

Spring Break

 

Week 10

3/24

Presentations (1:00 - 2:15) Groups 1,2,3,4,5 (8 - 10 minutes)

Presentations (5:30 - 6:45) Groups 1,2 (10 - 12 minutes)

3/26

 

Week 11

3/31

Presentations (1:00 - 2:15) Groups 6,7,8 (8 - 10 minutes)

Presentations (5:30 - 6:45) Groups 3,4 (10 - 12 minutes)

Quiz 4 (Please bring scantrons)

 

4/2

Case Discussion: Hofbrau

 

Week 12

4/7

Currency Exchange Risk

Chapter 2

 

4/9

Current Topic: Euro Crisis?

Quiz 5 (Please bring scantrons)

 

Week 13

4/14

Guest Speaker Dr. Francisco Reyes

Do not come to our classroom!

Section 1-2:15 Location: Student Union #219

Section 5:30-6:45 Location: EMBA Suites Wright Hall #C-304 (Hors d oeuvres to be served; please come dressed semi-formal)

Dr. Francisco Reyes Itinerary

Dr. Francisco Reyes Bio

 

4/16

Pricing Strategies

Case Discussion: Stella Artois

Stella Ads

Chapter 11