aloisius456

 

 

 

 

Syllabus

 

Groups

 

Group Grades

 

Week 1

1/18

Course Introduction.

 

Week 2

1/23

Why go global?

Current Article: How Starbucks Plans to Grow Its International Operations

How to find Information on Starbucks?

Syllabus: Section about team project

 

1/25

Country Selection and Market Entry Decision

Article: Haier and higher

Test Quiz

 

Week 3

1/30

Trading Blocks

Current Article: Free trade in crisis?

 

2/1

Global Business Strategy. Strategic Planning Tools

Example: Benchmarking

 

Week 4

2/6

Global Business Strategy (cont.)

Quiz 1 Please bring scantrons

How your score is calculated

 

2/8

Global Business Strategy Application:

Case Discussion: Aldi

 

Week 5

2/13

Legal Environment of Global Markets

 

2/15

Quiz 2 Please bring scantrons

 

Week 6

2/20

Washingtons Birthday

 

2/22

Global Business Strategy Application:

Case Discussion: Aldi

Current Article: The German Chain That's Beating Wal-Mart at Its Own Game

 

Week 7

2/27

Assessing Global Markets. Marketing Research.

Discussion of Group Project

 

3/1

Currency Exchange Risk

Case Discussion: Hofbrau

 

Week 8

3/6

Determinants of exchange rates.

Quiz 3

 

3/8

Work on Presentations. No Class

 

Week 9

3/13

Presentations 1,2,3

 

3/15

Presentations 4,5

 

Week 10

3/20

Presentations 7, 8,9,10

 

3/22

Presentation 6

Financial Aspects of Marketing Application:

Basic Contribution Analysis

 

Week 11

3/27

Financial Aspects of Marketing Application:

Case Discussion: Chic Fashion

 

3/29

Cultural Environment

Quiz 4 Please bring scantrons

 

Week 12

4/3

Pricing Strategies

Case Discussion: Stella Artois

 

4/5

Stella Artois Ads

Promotional Strategies in Global Markets.

Quiz 5 Please bring scantrons

 

Week 13

4/10

Spring Break

4/12

Spring Break

 

Week 14

4/17

Promotional Strategies in Global Markets.

 

4/19

Presentations groups 10, 9, 8

 

Week 15

4/24

Presentations groups 7, 6, 5

4/26

Presentations groups 4, 3

 

Week 16

5/1

Presentations groups 2, 1

5/3

Review

 

Final Exam May 8, 1:00 3:00