Seyhmus Baloglu, Ph.D, CHE
Professor and Associate Dean For Academic Research
Coordinator of PhD Program

Harrah Distinguished Chair
Tourism and Convention Department
Harrah College of Hotel Administration
4505 Maryland Parkway - PO Box 456023
Las Vegas NV 89154-6023
Voice: 702/895-3932 - Fax: 702/895-4870         

Courses Taught


Research Interest: Consumer Behavior and Marketing in Tourism and Hospitality

  • Branding, Image and Positioning
  • Data Mining in Hospitality, Tourism and Gaming
  • Market Segmentation and Typology
  • Customer Satisfaction, Loyalty and Repeat Buying Behavior
  • Cross-Cultural Behavior
  • Market Orientation and Marketing Strategies

Sample Consulting Projects:

  • Data Mining of Player Club Databases, The Venetian Resort and Casino, Las Vegas , NV
  • Slot Floor Revenue Maximization Analysis, The Venetian Resort and Casino, Las Vegas , NV
  • Customer Loyalty of Local Gamblers, Station Casinos, Inc. Las Vegas, NV.
  • International Travelers' Perceptions of Las Vegas and McCarran International Airport, McCarran International Airport, Las Vegas, NV.