Buildings

Picture


Seyhmus Baloglu, Ph.D, CHE
Professor and Associate Dean For Academic Research
Coordinator of PhD Program

Harrah Distinguished Chair
Tourism and Convention Department
Harrah College of Hotel Administration
4505 Maryland Parkway - PO Box 456023
Las Vegas NV 89154-6023
Voice: 702/895-3932 - Fax: 702/895-4870
seyhmus.baloglu@unlv.edu         

Courses Taught

 

Research Interest: Consumer Behavior and Marketing in Tourism and Hospitality

  • Branding, Image and Positioning
  • Data Mining in Hospitality, Tourism and Gaming
  • Market Segmentation and Typology
  • Customer Satisfaction, Loyalty and Repeat Buying Behavior
  • Cross-Cultural Behavior
  • Market Orientation and Marketing Strategies

Sample Consulting Projects:

  • Data Mining of Player Club Databases, The Venetian Resort and Casino, Las Vegas , NV
  • Slot Floor Revenue Maximization Analysis, The Venetian Resort and Casino, Las Vegas , NV
  • Customer Loyalty of Local Gamblers, Station Casinos, Inc. Las Vegas, NV.
  • International Travelers' Perceptions of Las Vegas and McCarran International Airport, McCarran International Airport, Las Vegas, NV.

 

counter