Week 1
1/22 Course
Introduction. Overview over Global Marketing. Why
go global?
1/24 Current trends in international markets; the impact of
globalization.
Current
Article: Capitalism’s
Waning Popularity
Current Study: Aching
Health Care Systems in Industrialized Countries
Week 2
NEW CLASSROOM: BEH 107
1/29 Country Selection
Syllabus: Section about team project
Chapter 8,9 for Mode of Entry
Article: Outsourcing
Turns Inside-Out
Article: Big U.S. Firms Shift
Hiring Abroad
Paid
Internship Opportunity:
1/31 Preparation for group project
Syllabus: Section about team project
Quiz 1
Week 3
Chapter
16
2/7 Guest
Speaker: Dr. Jack Schibrowsky
Fundamentals
of Industry Analysis
Week 4
2/12 Global Business
Strategy Application:
Case
Discussion: IKEA
Current
Article: IKEA
goes to India
2/14 Financial
Aspects of Marketing. Basic Contribution Analysis
Brief
Outline for presentation 1 (half page, bullet format) due
Quiz
2
Week 5
2/19 Case Discussion: Red Bull (old exam questions)
Preparation
for group project
Syllabus:
Section about team project
2/21 Financial
Aspects of Marketing. Basic Contribution Analysis
Case
Discussion: Chic Fashion
Week 6
2/26 Determinants of exchange rates.
Chapter
2
2/28 Currency
Exchange Risk
Quiz 3
Week 7
3/5 Case
Discussion: Hofbrau
3/7 Financial
aspects summary
Quiz 4
Week 8
3/12 Current
Topic: The Euro Crisis
European Debt
Crisis Indicators
Cultural
Environment of Global Markets.
Chapter 4
3/14 Legal Environment.
Case Discussion: Anheuser
Bush in Europe
Chapter 5
Week 9
3/19 Presentations Groups 1, 2, 3,
4, 5
3/21 Presentations Groups 6, 7, 8,
9, 10
Week 10
3/26 Spring Break
3/28 Spring Break
Week 11
4/2 Legal Environment.
Case Discussion: Anheuser
Bush in Europe
Chapter 5
4/4 Segmentation
and Positioning in Global Markets
Chapter 7
Quiz 5
Week 12
4/9 Product and Branding
Strategies.
Case
Discussion: Levi Strauss Global Strategy
Chapter
10
4/11 Case
Discussion: Levi Strauss Global Strategy (cont.)
Old
exam questions
Week 13
4/16 Pricing Strategies
Chapter
11
Chapter
12
Quiz 6
Week 14
Case
Discussion: Stella Artois
Chapter
12
4/25 Promotional Strategies. Buying Behavior
Chapter
13
Week 15
4/30 Promotional Strategies. Buying Behavior
Promotional
Strategies Application: BMW Films
5/2 Exam
Week 16
5/7 Presentation
10, 9, 8
5/9 Presentation
7, 6, 5
5/14, 6:00-8:00 Presentations
4, 3, 2, 1
Makeup
Quiz