Journalism and Media Studies
Undergraduate Courses
Beginning Catalog Year 2008-2010

JOUR 101
Critical Analysis of the Mass Media
Analysis of the development of newspapers, magazines, motion pictures, radio, and telecommunications. Overview of institutional structures and theoretical perspectives. 3 credits.

JOUR 102
News Reporting and Writing
Provides fundamental instruction and pre-professional practice in writing as a basis for upper-division courses in journalism and media studies. Analysis of news content and how news is obtained and written. Discussions and laboratory. 3 credits.

JOUR 170
Introduction to Web Design and Publication
Covers basic computer graphics. Focuses on the use of electronic media to visually communicate and design messages. 3 credits.

JOUR 202
Electronic Media Production I
Lecture and lab for the study of and training in studio and field video production, basic post-production, and resource utilization across electronic platforms. 3 credits.438 • College of Urban Affairs

JOUR 210
Introduction to Public Relations
Study of the practice of public relations including media, employee, consumer, community, shareholder, and customer relations. Emphasis on the history of public relations, its role, and impact on today’s society. Prerequisites: Sophomore standing, non JMS majors. 3 credits.

JOUR 212
Principles of Advertising
Examination of the purpose, function, and role of advertising in society. Emphasis is on the practical application of advertising as part of the marketing mix including customer identification, branding, message development, and media selection. Prerequisites: Sophomore standing, non JMS majors. 3 credits.

JOUR 220
Fundamentals of Applied Media Aesthetics
Survey of the various fields that use visual imagery for communicative purposes. Graphic design, film, and televisual imagery covered. Emphasis on television and film aesthetics and picture composition. 3 credits.

JOUR 223
Contemporary Radio
Examination of the structure, programming, regulation, and problems of radio in today’s world and the role the medium plays in informing and entertaining modern listeners. 3 credits.

JOUR 241
News and the News Media
Survey of the history, purposes, functions, and effects of journalism. 3 credits.

JOUR 261
Introduction to Integrated Marketing Communications
Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements: public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics. Prerequisites: JOUR 100, 101, 102, admitted to the major. 3 credits.

JOUR 276 (Formerly JOUR 376)
Design Principles for Advertising/Publications
Introduction to the visual aspects and basic types of print communication including advertising, periodicals, collateral material, direct mail, point of purchase, promotion, and merchandising. Prerequisites: JOUR 100, 101, 102, admission to the major. 3 credits.

JOUR 305
Media Ethics
Case study-based examination of ethical theory in communication. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 310
Advanced Reporting
Advanced training and practice in gathering and writing news; also exercises in feature writing. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 313
Photo Journalism
Designed for students interested in learning the techniques of the photojournalist. Emphasis on the operation of the camera, associated camera techniques, and procedures for covering a news or feature photo assignment. Prerequisites: JOUR 220, admitted to the major. 3 credits.

JOUR 322
Writing for Broadcast
Theory, analysis, and practice in writing for the broadcast media. News, advertising, and announcements for radio and television; treatment of form and content. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 325
Electronic Media Production II
Lecture and lab covering advanced electronic production for video and internet delivery platforms, utilizing professional-grade resources to create cross-platform journalistic narratives. Prerequisites: Admitted to the major, JOUR 202. 3 credits.

JOUR 332
Media Planning and Buying
Study and implement print, broadcast, online and outdoor media planning and buying methodologies. Investigate the relationship between the business and its advertising needs. Learn and apply value-added techniques to increase effectiveness of the media plan and the buy plan. Prerequisites: JOUR 261, admitted to the major, junior or senior standing. 3 credits.

JOUR 333
Introduction to Interactive Media Design
Background, analysis, design, and production techniques relevant to interactive media, primarily focusing on the web but appropriate for other emerging media. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 362
Writing for Public Relations
Introduction to various publicity-creating techniques, including practical experience in writing and producing publicity releases for the mass media. Prerequisites: JOUR 261, admitted to the major, junior or senior standing. 3 credits.

JOUR 368
Television and Print Advertising
Theory and application of TV and print production from the creative to creative concept teams, financial controls, and class projects. Prerequisites: JOUR 100, 101, 102, 261, admitted to the major, junior or senior standing. 3 credits.College of Urban Affairs • 439

JOUR 374
Advertising Copywriting
Covers visual and conceptual aspects of advertising copywriting for both print and electronic media. Provides background and foundation blocks in the area of copywriting. Prerequisite: JOUR 261, admitted to the major, junior or senior standing, 3 credits.

JOUR 380
Women and Media
(Same as WMST 380.) Exploration of the role of women within the media and the treatment of women by the media. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 401
The First Amendment and Society
Examination of the evolution and contemporary impact of laws relating to communication. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 408
Media Criticism
Critical study of the rhetorical dimensions of newspapers, magazines, books, television, and motion pictures. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 411
News Editing
Study and practice of news editing. Discussions and laboratory. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 413
History of Journalism
History of American mass media from antecedents in medieval Europe to the present. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 420
Visual Literacy
Analysis of graphics, film, television, and computer images. Theoretical, critical, and practical application. Hands-on experience emphasized with a lot of pictorial examples viewed and discussed in class. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 424
Electronic News Practicum
Production of a student-run, five days per week, newscast for dissemination on both cable television and World Wide Web platforms. Offers extended credits and is the capstone course in this area of the major. May be repeated to a maximum of ten credits. Prerequisites: JOUR 202, 322, 325, admitted to the major, junior or senior standing. 5 credits.

JOUR 435
Mass Communication Research Methods
Survey of empirical research methods in communication including laboratory, field, and survey methods and their applications. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 436
Broadcast Management
Study of the activities and concerns of a broadcast manager; includes concepts of broadcast management related to sales, programming, and engineering as well as the day-to-day operations of a broadcasting enterprise. Application of general theories of management to specific practical situations in a broadcasting context. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 439
Broadcast Practicum
Focus on practical experiences in broadcast or production organizations, with emphasis on both in-studio and portable applications. May be repeated to a maximum of six credits. Prerequisites: JOUR 202, 325, 421, admitted to the major, junior or senior standing and consent of instructor. 3 credits.

JOUR 444
Advanced Interactive Media Design
Hands-on advanced experience in interactive media design, primarily focusing on collaborative production of web resources, evaluation techniques, multimedia content, and maintenance of best practices awareness. Prerequisites: JOUR 333, admitted to the major, junior or senior standing. 3 credits.

JOUR 445
Forms of Journalistic Writing
Concentration on investigative, feature, editorial, and column writing, including such specialized writing as business, judicial, political, sports, and science. May be repeated to a maximum of six credits. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.


JOUR 447
MMOG (Massive Multiplayer Online Gaming)
Examination of personality construction and behavior in an online gaming environment.  Study centers on synchronous electronically mediated communication in the Second Life online environment. 3 credits.

JOUR 450
Media Technologies and Society
Examination of the evolution of mass communication technologies from the early days of radio to the satellite systems of the present. Impact of computer technology and prospects for the future of mass communication technology also covered. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 461
Issues in Advertising
Examination of current issues that affect the advertising industry and society which may include the study of agencies and clients, public relations, direct marketing, promotions, interactive media, the creative process, ethics and emerging trends. Prerequisites: JOUR 100, 101, 102, 261, and one of JOUR 276, 332, 362, 374 or MKT 301. 3 credits.440 • College of Urban Affairs

JOUR 463
IMC Strategic Planning: Case Studies in Public Relations and Advertising
Application of theory and principles to organization problems and opportunities. Examine strategic planning for IMC; advertising, public relations, promotion, direct marketing, and interactive, through the study of case histories. Emphasis on preparation and presentation of basic plan elements for a selected client. Prerequisites: JOUR 100, 101, 102, 261, admission to the major and one of JOUR 332, 362, or 374. 3 credits.

JOUR 470
Integrated Marketing Communication Campaigns
Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics. Prerequisites: JOUR 100, 101, 102, admission to the major, JOUR 261, 463 and one of JOUR 332, 362, or 374. 3 credits.

JOUR 475
Global Media
Analysis of media globalization, including economic, media conglomerate, and technological factors. Case studies of selected countries including cultural, political, regulatory, financial, media structure, media content, news, imports and export, and audiences factors. Prerequisites: Junior or senior standing. 3 credits.

JOUR 484
Mass Media and Political Communication
Analysis of historical and contemporary political discourse. Addresses such topics as presidential rhetoric, electoral campaigns, ethics in political culture, institutional leadership, publics and public opinion, mediated political speech, legislative debates, political socialization. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 485
Mass Media and Society
In-depth look at the functions of the press in gathering and disseminating knowledge, news and entertainment; specific attention paid to the role of the press in shaping public opinion and influencing public action. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 486
Interviewing
Principles and techniques of various forms of interviewing, featuring in-class laboratory activities. Emphasis on the informational interview. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 490
Selected Topics
Study of a specific topic related to mass communication. May be repeated to a maximum of six credits. Prerequisites: Admitted to the major, junior or senior standing. 3 credits.

JOUR 493
Independent Studies
Supervised study and practical experience in subjects and projects to be determined in consultation with a Journalism and Media Studies faculty member. Students wishing to register for this course must consult with the faculty member prior to registration. May be repeated to a maximum of six credits. Prerequisite: Admitted to the major, junior or senior standing. 1-3 credits.

JOUR 499
Professional Internship
Introduces students to language not just as a means of conveying information, but also as a way for individuals and groups express identity and their place in society. Examines how language use shapes worldviews cross-culturally as well as how these worldviews shape language use. Study that language interacts with the social world interact in many ways including through gender, age, and class/caste across diverse cultures. Internships may be repeated to a maximum of six credits, S/F grading only. Prerequisites: Fully-admitted major, junior or senior standing, written consent of instructor and internship coordinator, appropriate previous course work, and 3.00 GPA. 3 credits.