Chrysostomos Giannoulakis, Ph.D.
Assistant
Professor
Department of Recreation and Sport Management
William F. Harrah College of Hotel Administration
4505 Maryland Parkway, Box 453035
Las Vegas, Nevada 89154-3035
Office Phone: 702-895-0155
Fax: 702-774-8994
Email:
cgiannoulakis@unlv.edu
Professional
Background and Interests
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Educational Background
Ph.D., 2008, School of Sport & Exercise Science
University
of Northern Colorado,
Greeley, Colorado
Major: Sport Administration
Minor: Applied Statistics and Research Methods
Dissertation Title: A framework for marketing
implementation to surfing, skateboarding, and snowboarding: The case
study of a board sports company.
Advisor: Dr. David Stotlar
M. Ed., 2005, Department of Sport Management & Recreation
Springfield College,
Springfield, Massachusetts
Major: Sport
Management
Bachelor of Science, 2000, Physical Education & Sport Science
Aristotle
University
of Thessaloniki,
Thessaloniki, Greece
Major: Coaching Swimming
Minor: Sports for Athletes with Disabilities
Research Interests
My research agenda focuses on sport volunteer management and
the marketing aspect of the action sports industry. Specifically, I
have been
exploring the cross-validation of a path analysis model that assesses
volunteer
motivation, satisfaction, and retention at a variety of different sport
settings. My dissertation focused on marketing strategies
employed by board sports (surfing, skateboarding, and snowboarding)
brands in
order to perform the expansion to mainstream audiences. This line of
research
also involves an examination of the concept of authenticity within
boarding
subcultures and sustainability issues in action sports
organizations.Finally, I am interested in the evolution of the Olympic
sponsorship program and the different ways corporate partners
incorporate
the
Olympic values into their marketing strategies. I have worked in
various sporting events, including a
three-month
internship at the 2004 Athens Olympic Games, the ESPN X-Games, and the
NBC Mountain Dew
Action
Sports Tour. I have a sound commitment to sport management, both from
an
academic and practical perspective.
Selected
Publications
Refereed Journals
Giannoulakis, C., & Apostolopoulou, A. (2009,
June). Implementation of a multibrand strategy in the
sport setting: The case of a board sports company. Manuscript under review –
Journal of Brand Management.
Giannoulakis, C., & Drayer.
J. (in press). 'Thugs'
versus 'good guys': The impact of NBA Cares on player image.
European Sport Management Quarterly.
Shapiro, S., Giannoulakis, C., Drayer, J., &
Wang. C. H. (2008, October). An examination
of athletic
alumni giving behavior: Development of the former student-athlete donor
constraint scale.
Manuscript under review - Sport Management Review.
Shapiro, S. & Giannoulakis, C. (2009). An exploratory investigation of donor constraints
for former student-athletes. International
Journal of Sport Management, 10(2), 207-225.
Giannoulakis,
C.,
Stotlar,
D., & Chatziefstathiou, D. (2008).
Olympic
sponsorship: Evolution,
challenges, and impact on the Olympic
movement.
International Journal of Sports Marketing and Sponsorship, 9(4), 256-270.
Giannoulakis,
C.,
Wang, C. H., & Gray, D. (2008). Measuring
volunteer motivation at mega sporting
events. Event Management Journal, 11, 191-200.
Non-Referred
Publications
Giannoulakis,
C.
(2008, November). How to make green and cool coexist. Sports
Business Journal,
11, 34.
Giannoulakis,
C.,
&
Chatziefstathiou, D. (2007). Marketing the Olympics: The 'value’ of the
Olympic
values. Sport
Marketing Europe, 4,
22-27.
Accorsi, R.,
Giannoulakis, C., & Pantera, M. (2004). World
class
maintenance: How YMCAs stack
up. Perspective,
30(4), 23-26.
Referred
Book Reviews
Giannoulakis,
C. (2008).
[Book review of Strategic Sports Event Management: An International
Approach, by Guy Masterman].
European Sport Management Quarterly, 8(2), 209-210.
Grants - Contracts
Teeters, K.,
Jones, T. Carruthers, C., Raab, C., Kim, Y., Brown, C., Millar, M., Hancock,
G., & Giannoulakis, C. (2009). Impacting
environmental sustainability in the global hospitality, tourism, and leisure industries:
Developing a comprehensive cross-disciplinary curriculum. Submitted to the
University of Nevada Las Vegas Urban21 Sustainability Grant in the amount of
$40,000.00. (funded)
Giannoulakis, C., McLean, D., Milburn,
L., Carruthers, C., & Busser, J. (2008). A comparative study of sustainable
practices among parks and recreation departments in the Las
Vegas and Phoenix
metropolitan areas. Submitted to the University
of Nevada Las Vegas Urban21 Sustainability Grant
in the amount of $23,500.00. (unfunded)
Selected
Conference Presentations
Giannoulakis,
C. (2009,
May). Utilization of simulation in sport management courses: The
case of the FIFA 2007 soccer manager mode. North American Society for Sport
Management, Columbia, South Carolina.
Giannoulakis,
C., Apostolopoulou, A. (2009, May). Implementing a multi-brand strategy in the action sports
setting: The case of a board sports company. North American Society for
Sport Management, Columbia, South Carolina.
Giannoulakis, C., & Barrie,
E. (2009, April). Volunteer motivation
and retention: Utilizing service learning
events to bridge theory and practice. Nevada
Recreation and Park Society, Las Vegas,
Nevada
Giannoulakis, C., & Stahura,
K. (2009, March). The changing nature of Generation Y Consumers within Action Sports. Far West Popular
and American Culture, Las Vegas, Nevada.
Stahura, K., Nelson, K, Giannoulakis, C. (2009, March). Youth sports: Parents, coaches, and
the media. Far West Popular and American Culture, Las Vegas, Nevada.
Giannoulakis,
C., &
Brustad, R. (2008, November). From core
to mainstream: Impact of commercialization
on skateboarding culture. North
American Society for the Sociology of Sport, Denver,
Colorado.
Drayer. J., & Giannoulakis, C. (2008,
November). Impact of “NBA Cares” on
Player Image. North American Society for the Sociology of Sport,
Denver, Colorado.
Giannoulakis, C., & Wang,
C. H. (2008, May). An empirical
model
of sport volunteer experience: The case of the 2006 Asian Games.
North
American Society for Sport Management, Toronto, Canada.
Shapiro, S., Giannoulakis, C.,
& Drayer, J.(2008, May). An
examination of athletic alumni giving behavior: Validation and
interpretation of the former student-athlete donor constraint scale.
North American Society for Sport Management, Toronto, Canada.
Giannoulakis, C., & Wang,
C. H. (2007, November).
Developing successful recruitment and
retention campaigns for sport
volunteers: A modeling approach. Sport Marketing Association,
Pittsburgh, Pennsylvania.
Giannoulakis, C., &
Chatziefstathiou, D. (2007,
September). The ‘value’ of the
Olympic values: An exploration of the
Olympic sponsorship program. European Association for Sport
Management,
Turin, Italy.
Shapiro, S., Giannoulakis, C.,
Drayer, J., &
Wang, C. H. (2007, May). Development
of a donor constraint scale:
Identifying barriers for former collegiate student-athletes to make
financial contributions to their athletic departments. North
American
Society for Sport Management, Fort Lauderdale, Florida.
Giannoulakis, C., & Wang,
C. H. (2007, April). Assessing
volunteer motivation, satisfaction, actual volunteering experience, and
retention at a national-scale martial arts event. University of
Northern Colorado Student Research Celebration, Greeley, Colorado.
Stotlar, D., Iyer, V., & Giannoulakis,
C. (2007, April).
Evolution and decisions: Olympic
sponsorship. Western Decision Sciences
Institute, Denver, Colorado.
Wang, C. H., Shapiro, S. L., Morse, A. L., Giannoulakis, C.,
Min, S. I., & Gray, D. P. (2006, November). Volunteer motivation in
non-profit sporting events within Colorado. Sport Marketing
Association, Denver, Colorado.
Giannoulakis, C., & Wang,
C. H. (2006, November).
Dimensions of volunteer motivation
with special consideration of
Olympic volunteers. Sport Marketing Association, Denver,
Colorado.
Giannoulakis, C., &
Stotlar, D. (2006, October). Evolution
of Olympic sponsorship and its impact on the Olympic movement.
8th
International Symposium on Olympic Research, University of Western
Ontario, Canada.
Finkle, E., Giannoulakis, C.,
& Inoue, C. (2005, April).
Looking back on forward thinking; The legacy of Jay B. Nash. American
Alliance for Health, Physical Education, Recreation and Dance National
Convention & Exposition, Chicago.
Conferences Attended
Education for a global
sustainable future: 21st century challenges in sustainability & climate change
education. University of Nevada Las Vegas, March 2009.
Research Supervision
Doctoral Dissertation Committee Member, University of Nevada
Las Vegas (Fall 2008 - Spring 2009)
Justin Wartella - “Sport Sponsorship of Interscholastic Athletics: An Examination of State High
School Athletic/Activity Association Sponsors”
Master’s Thesis Committee Member, University of Nevada Las Vegas (Fall 2008 - Spring 2009)
Aileen Zaballero - “Diversity leader: Case study of a selected organization's transformation"
RLS 350:
Supervision in Recreation and Leisure Services
RLS 435x: Sport and Recreation Event Management
RLS 445: Parks and Recreation Facility Management
UNLV links
William F. Harrah Hotel
College Home Page
Recreation and
Sport
Management Home Page
Webmail
Writing
Center
Library
Web
Campus
Information
Technology
Links
to Recreation and Sport Management Faculty Web Pages
|
Dr.
Dan McLean,
Department Chair, Professor
Dr. Jim Busser, Graduate Coordinator, Professor
Dr.
Cynthia
Carruthers, Professor
Dr.
Kurt Stahura,
Associate Professor
Dr.
Jennifer Livengood, Assistant
Professor
Chris Cain,
M.S., PGA, Director of
Professional Golf
Management Program, Assistant Professor in Residence
Chris Brown,
Internship Coordinator,
Professional Golf
Management Program
Background image from: GRSites
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