- Bui, M., A. Krishen, and M. LaTour (2012), “Kiosk Retailing Promotions: Effects of Gender on Ad Credibility and Product Expectations,” Journal of Advertising Research.
- Krishen, A., M. LaTour, and E. J. Alishah (2010), “Asian Females in an Advertising Context: Exploring Skin Tone Tension,” Journal of Current Issues and Research in Advertising.
- Krishen, A., A. Hardin, and M. LaTour (2010), “Virtual World Experiential Promotion,” Journal of Current Issues and Research in Advertising.
Forthcoming Journal Publications (Click on link to download)