- Krishen, A., R. Raschke, and P. Kachroo (2011), “A feedback control approach to maintain consumer information load in online shopping environments,” Information & Management, doi:10.1016/j.im.2011.09.005
- Krishen, A. and P. M. Homer (2011), “Do opposites attract? Understanding opposition in promotion,” Journal of Business Research, doi:10.1016/j.jbusres.2011.08.002
- Bui, M., A. Krishen, and K. Bates (2011), “Modeling regret effects on consumer post-purchase decisions,” European Journal of Marketing, 45 (7/8), 1068-1090.
- Labrecque, L., A. Krishen, and S. Grzeskowiak (2011), “Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism,” Journal of Brand Management, 18, 457-472.
- Krishen, A., R. Raschke, and M. Mejza (2010), “Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of the Vehicle Mileage Tax,” Transportation Journal, 49 (3), 24-38.
- Sirgy, et al. (2010), “Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-Being,” Social Indicators Research, 99, 375-390.
- Krishen, A., M. Bui, and P. Peter (2010), “Kiosk Retailing Environments: Exploring the Role of Regret and Variety on Consumer Behavior,” International Journal of Retail & Distribution Management, 38(3), 173-189.
- Close, A., A. Krishen, and M. LaTour (2009), “This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship,” Journal of Advertising Research, 49(3), 271-284. (First two authors contributed equally).
- Krishen, A. S., and K. Nakamoto (2009), “Improving Consumer Quality-Efficiency by Using Simple Adaptive Feedback in a Choice Setting,” Int'l Journal of Computer Applications in Technology, 34(3), 155-164.
- Kheirandish, R., A. Krishen, and P. Kachroo (2009), “Application of Optimal Control Theory in Marketing: What is the Optimal Number of Choices on a Shopping Platform/Website?” Int'l Journal of Computer Applications in Technology , 34(3), 207-215.
- Krishen, A. and K. Kamra (2008), “Perceived Versus Actual Complexity for Websites: Their Relationship to Consumer Satisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21, 104-123.
- Belanger, F., J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2006), “Website Success Metrics: Addressing the Duality of Goals,” Communications of the ACM, 49(12), 114 – 116.
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