Please Click to download Class Notes:
Chapt.1 Concept of Marketing
Chapt.2 A Strategic Marketing Framework
Chapt.3 Marketing Research
Chapt.4 Consumer Behavior and Analysis
Chapt.5 Organizational Buying Behavior
Chapt.6 Market Structure and Competitive Analysis
Chapt.7 Product Decisions
Chapt.8 New Product Development
Chapt.9 Communications and Advertising Strategy
Chapt.10. Channels of Distribution
Chapt.11 Personal Selling
Chapt12. Pricing
Chapt13. Sales Promotion
Chapt14. Customer Relationship Management
Chapt15. Strategies for Service Markets