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Integrated Marketing Communications
Integrated Marketing Communications
Course Basics
Syllabus (Site)
Syllabus (PDF)
Campaign Presentations
Assignments
Cases
Presentation Schedule
Campaign Project Gradesheet
Campaign Written Assignment
Netvertising
Journal
Ad Budgeting
Media Planning
Media (2)
Ad Budgeting
Sanrio Promotion
Readings
Ad Agency Powerhouses
Guide to Advertising/IMC
The Ad Business
Brand
Personality
Advertising Laws
Radio vs TV
Discussion Material
Advertising
Crash Course
Top Ad Agencies
Neilsen Peoplemeter
Autowrapping
Airport Advertising
Creativity
Message Strategy
E-Advertising Issues
Netvertising
Terms
Interactive Advertising
E-Marketing Blunders
Advertising/IMC Campaign Resources
80's Commercials
AdAge
Ad Critic
Advertisement Ave
Brazilian Ads
Advertising Exhibit
ADSlogans Unlimited
Advertising Educational Foundation
Advertising Mascots Archive
Advertising Archive, Ltd.
American Advertising Museum
Commercials I Hate!
Eisner Museum
Hartman Center for Advertising & Marketing History
The History of Advertising Trust
Library of Congress
PR Museum
Smithsonian
Superbowl Ads