MBA Marketing Opportunity Analysis
Basics
Syllabus (pdf)
Syllabus (doc)
Lecturettes
Strategic
Planning & The Marketing Process
Marketing
Research
Consumer Behavior
Business Buyer Behavior
Market Segmentation
Product & Brand Strategy
New Product Planning &
Development
Event Marketing
Integrated Marketing
Communications
Personal Selling,
Relationship Marketing, & Sales Mgmt
Distribution Strategy
Pricing Strategy
Service Marketing
Global
Marketing
Cases
Presentation Grade Form
Starbucks
Harley-Davidson
Panera Bread
Co.
Coach, Inc.
Cowgirl Chocolates
Dove: Campaign for Real Beauty
Abercrombie &
Fitch Co.
Walmart
eBay
Ruth's Chris
eMarketing
Blogs
Netvertising
eMarketing
eMarketing Blunders
Interactive Advertising
Event Marketing
Event Marketing Research