Research:  Angeline Close

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    Marketing Research

Basics

Why Marketing Research?
Define the Problem

Design the Research

Secondary Data

Syndicated Data

Qualitative Research

Survey and Observation

Experimentation

Scaling

Non-comparative Techniques

Questionnaire and Form Design

Sampling Design and Procedures

Sample Size Determination

Field Work

Data Preparation and Analysis

Frequency Distribution, Hypothesis Testing, Cross Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Write Up the Paper and Present

Marketing Research Cases
Celebrity Marketing
Nielsen Media Research
Starbucks
Hallmark
West Point Academy
Sonic
Bloomingdales
Gillette
Sears
WNBA
Gatorade

eMarketing Research 
Blogs
Netvertising
eMarketing
eMarketing Blunders