Curriculum Vitae of
ANGELINE G.
CLOSE, Ph.D.
University of Nevada, Las
Vegas (UNLV)
Department of Marketing
4505 Maryland Parkway
Las Vegas, NV 89154-6010
702.895.5956 (office)
angeline.close@unlv.edu
http://faculty.unlv.edu/angeline
DOCTORAL EDUCATION (2002-2006)
University of Georgia: Terry College of Business
Ph.D., Business Administration (Marketing), 2006
MASTERS AND UNDERGRADUATE (1997-2002)
University of Georgia: Grady College of Journalism and Mass Communication
MMC, Master of Mass Communication (Advertising), 2002
ABJ, Bachelor of Arts in Journalism (Advertising), 2000
Minor, (Spanish), 2000
Study Abroad, Colegio Mayor Universitario-MARA-Madrid, Spain (Summer 1998)
Study Abroad, University of Avignon, France (Summer 2001)
RESEARCH
Interests: Event Marketing, Electronic Marketing, & the Consumer Experience
I study event marketing, namely how consumers' experiences and entertainment at sponsored events influence attitudes and consumer behavior. Findings surround engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events and purchase intention towards sponsors, and why consumers may resist events. Synergistically, I also study consumers' experiences with electronic marketplaces. Interests include consumers' online experiences and how online experiences interplay with onground events.
Publications
Lacey, Russell, Angeline G. Close and R. Zachary Finney, and Angeline G. Close, "The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness," Journal of Business Research, forthcoming.
Kukar-Kinney, Monika and Angeline G. Close, “The Determinants of Consumers' Shopping Cart Abandonment," Journal of Academy of Marketing Science, forthcoming.
Close, Angeline G. and Monika Kukar-Kinney, "Beyond Buying: Motivations behind Consumers’ Online Shopping Cart Use,” Journal of Business Research, forthcoming.
Close, Angeline G., Anjala Krishen, and Michael S. LaTour, "This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship," Journal of Advertising Research, 49 (3), 271-284.
Close, Angeline G. and George M. Zinkhan (2009), “Market Resistance and Valentine's Day Events,” Journal of Business Research, 62 (2), 200-207. (featured in the New York Times, New Scientist, St. Petersburg Times and the Las Vegas Review-Journal, Feb. 2009)
Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close (2007), "The Impact of Repeat Attendance on Event Sponsorship Effects," Journal of Marketing Communications, 13, 4 (December), 243-255.
Close, Angeline G. and George M. Zinkhan (2007), "Consumer Experiences and Market Resistance: An Extension of Resistance Theories,"
Advances in Consumer Research, 34, 256-262.
Close, Angeline G., R. Zachary Finney, Russell Lacey, and Julie Sneath (2006), “Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand,” Journal of Advertising Research, 46, 4 (December), 420-433.
Sneath, Julie Z., R. Zachary Finney, Russell Lacey and Angeline G. Close (2006), “Balancing Act: Proprietary and Non-Proprietary Sponsored
Events,” Marketing Health Services, 26, 1 (Spring), 27-32.
Close, Angeline G. and George M. Zinkhan (2006), “A Holiday Loved and Loathed: A Consumer Perspective of Valentines Day,” Advances in
Consumer Research, 33.
Sneath, Julie Z., R. Zachary Finney, and Angeline G. Close (2005), “An IMC Approach to Event Marketing: The Effects of Sponsorship and
Experience on Customer Attitudes,” Journal of Advertising Research, 45, 4 (December) 373-381.
Close, Angeline G., Ashutosh Dixit, and Naresh Malhotra (2005), “Chalkboards to Cybercources: The Internet in Marketing Education,” Marketing Education Review, 15 (2) (Summer), 81-94.
Finney, R. Zachary, Richard D. Parker, Angeline G. Close, and Robert A. Orwig (2005),"The Agency in Cyberspace: A Content Analysis of Ad
Agency Homepages,” Journal of Contemporary Business Issues, 12 (2) (Fall), 74-80.
Close, Angeline G. and George M. Zinkhan (2004) “The E-Mergence of E-Dating,” Advances in Consumer Research, 31, 153-157.
Zinkhan, George M., Penelope Prenshaw, and Angeline G. Close (2004), “Sex-Typing of Leisure Activities,” Advances in Consumer Research, 31, 412-419.
Book Review
Finney, R. Zachary and Angeline G. Close (2005), “Scientific Presentations in Marketing”, Journal of the Academy of Marketing Science. 33 (2)
(April), 37-38.
Book Chapters
R. Zachary Finney and Angeline G. Close (2006), “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group
Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.
R. Zachary Finney and Angeline G. Close (2008), “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246. *Reprint of Finney and Close (2006)
Close, Angeline G., George M. Zinkhan, and R. Zachary Finney (2006), “Cyber Identity Theft,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0)
Conference Abstracts
Angeline G. Close and Monika Kukar-Kinney (2009), “Beyond Buying: Motivations Behind Consumers' Shopping Cart Use” Enhancing Knowledge Development in Marketing.
Kukar-Kinney, Angeline G. Close, and H. Reinke (2008), “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?,” Enhancing Knowledge Development in Marketing.
Close, Angeline G. and Aubrey R. Fowler III (2008), "The Single Consumer During Marketplace Events: Avoiding Tradition and Extending the Self," Advances in Consumer Research.
Russell Lacy, Angeline G. Close, and R. Zachary Finney (2007), “The Impact of Event Marketing on Brand Image and Purchase Intentions,” Society for Marketing Advances.
Close, Angeline G. and Julie Guidry (2007), “What Impacts First Faculty Placements in Marketing?,” Enhancing Knowledge Development in
Marketing. Chicago: American Marketing Association.
Close, Angeline G., George M. Zinkhan, and R. Zachary Finney (2004), “Cyber Identity Theft: Issues for Public Policy,” Enhancing Knowledge
Development in Marketing, 15 (Boles and K. Burnhardt, eds.). Chicago: American Marketing Association, 48-55.
Finney, R. Zachary, Richard D. Parker, Angeline
G. Close, and Robert A. Orwig (2004),"The Agency in Cyberspace: A Content
Analysis of
Ad Agency Homepages," Emerging Issues in Business and
Technology (Extended Abstract);
Austin, Graham, Angeline G. Close, Sunil Contractor, JiHee Song, and Qiyu Zhang (2004), “A Content Analysis of Content Analyses in Marketing,” Enhancing Knowledge Development in Marketing, 15 (Boles and K. Burnhardt, eds.), Chicago: American Marketing Association, 192-194.
Close, Angeline G. (2003) “The E-Merging Phenomenology of Dating,” Developments in Marketing Science, 26. (Harlan E. Spotts, ed.), Coral
Gables FL: Academy of Marketing Science, 6.
Close, Angeline G. (2002) "Who’s the Boss: Dating in the Workplace," From Art to Technology: Opportunities in Marketing Research and
Education, 17 (Jerry W. Wilson, ed.), Atlantic Marketing Association. 187-193.
“Consumer Behavior Knowledge for Effective Sports Marketing" (Book: Co-editing with L. Kahle)
"Event Marketing and Sponsorship: Lessons Learned from the Tour de Georgia Cycling Races" (Book chapter with Z. Finney and R. Lacey)
"The Pivitol Roles of Product Knowledge and Corporate Social Responsibility on Event Sponsorship Effectiveness" (with R. Lacy and Z. Finney)
"The Role of Affective Forecasting on Event Marketing and Sponsorship,” (with R. Lacy and Z. Finney)
“The Role of Sponsor-Event Marketing Fit” (with R. Lacy and Z. Finney)
“Gendered Holiday Event Marketing: Analyses of Valentines Day Events”
“A Multinational Study of Holiday Event Marketing”
“The Single Consumer during Marketplace Events” (with A. Fowler)
“The Use of Online Marketing Information by Convention and Visitors' Bureaus: A Macromarketing Perspective” (with A. Lee and C. Love)
“E-Dating and Online Consumer Experiences: Verbal versus Visual Information Processing” (with J. Hoegg, M. Goode)
Research in Progress (Marketing Education)
“The Marketing Market: Cumulative Advantage Based Explanations of the Entry-Level Hiring Market in Marketing Academia” (with J. Guidry and K. Monroe)
Presentations at Scholarly Meetings
(2009) “Beyond Buying: Motivations Behind Consumers' Shopping Cart Use”, AMA Summer Educators' Conference, Chicago, IL.
(2009) “Sport Sponsorship and Event Marketing”, AMA Summer Educators' Conference, Chicago, IL.
(2009) “Best Practices: Transitioning from Doctoral Student to Junior Faculty”, AMA Summer Educators' Conference, Chicago, IL.
(2008) "Sporting Event Sponsorship: The Role of Affective Forecasting on Brand Image and Purchase Intentions", AMA Summer Educators' Pre-Conference Symposium, San Diego, CA.
(2008) “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?”, AMA Summer Educators' Conference, San Diego, CA.
(2007) “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?” 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia.
(2007) "Service Loyalty: A New Approach for Measurement and Insight into Gender Differences in the Evaluation of Services", 16th Annual Frontiers in Service Conference, San Francisco, CA.
(2007) “What Impacts First Faculty Placements in Marketing?,” AMA Winter Educators' Conference, San Diego, CA.
(2006) “Consumer Experiences and Market Resistance,” Association for Consumer Research, Orlando, FL.
(2006) DocSIG Symposium, AMA Summer Educators' Conference, Chicago, IL.
(2006) “The Marketing Market,” AMA Summer Educators' Conference, Chicago, IL.
(2006) “Technology and Sales Research: Current Trends/New Avenues," AMA Summer Educators' Conference, Chicago, IL.
(2005) “A Holiday Loved and Loathed: A Consumer Perspective of the Valentine’s Day Market,” ACR, San Antonio, TX.
(2005) “The Academic Market: Trends, Hiring, and Interviewing," AMA Summer Educators' Conference, San Francisco, CA.
(2004) “Cyber Identity Theft: Issues for Public Policy,” AMA Summer Educator’s Conference, Boston, MA.
(2004) "A Content Analysis of Content Analyses in Marketing,” AMA Summer Educator’s Conference, Boston, MA.
(2003) “Romance and the Internet: The E-Mergence of E-Dating,” ACR, Toronto, Ontario, Canada.
(2003) “Sex-Typing of Leisure Activities,” ACR, Toronto, Ontario, Canada.
(2003) “E-Dating,” AMS, Current Research in Marketing Doctoral Programs, Washington, D.C.
(2002) "Who’s the Boss: Dating in the Workplace," Atlantic Marketing Association, Annual Conference, Savannah, GA.
TEACHING
Foundation
I aim to spark students’ interests in marketing, and sustain those interests by developing their knowledge of marketing processes and theories along with the latest applications. I seek to add synergy by sharing my current research with them. I also aim to prepare my students professionally.
Teaching Evaluations
4.090 (of 5), Spring 09, MKT
301 Section 1
4.221 (of 5), Spring 09, MKT 301Section 2
4.273 (of 5), Fall 08, MKT 301Section 1
4.163 (of 5), Fall 08, MKT 301Section 2
4.558 (of 5), Spring 08, MKT 301Section 1
4.442 (of 5), Spring 08, MKT
301Section 2
4.653 (of 5), Fall 07, MKT 301Section 1
4.655 (of 5), Fall 07, MKT 301Section 2
Teaching Experience
I, 422 Students Taught, as of Fall 2009 (583 students taught at UNLV)
Courses Taught (at University of Georgia and North Georgia prior to Fall 06; at UNLV Fall 06-current):
MBA Marketing Opportunity Analysis (Spring 2010 scheduled)
Marketing Management (Spring 05, Fall 05*, Spring 06*, Fall 06*, Spring 07*, Summer 07, Fall 07*, Spring 08*, Summer 08, Fall 08*, Spring 09*, Summer 09, Fall 09, Spring 2010 scheduled)
Advertising (Spring 03, Fall 03*, Spring 04*, Summer 04, Fall 04*, Fall 05*, Fall 09)
International Marketing** (Fall 03*, Spring 04*, Fall 04*, Spring 05*)
Advanced Marketing Management** (Spring 04*, Spring 05*, Spring 06*)
Special Topics in Marketing*** (Fall 04, Spring 05, Fall 05, Spring 06)
Marketing Research (Summer 03)
Professional Selling (Summer 04)
*Taught 2 sections; **Case intensive course; ***Guided independent research
Teaching Development/Workshops
Principles of Marketing Educators Symposium, 2008
Regents’ Academy, 2007
SERVICE
To the Profession/Academy:
Offices Held
President, Consumer Behavior Special Interest Group (CBSIG.org), 2006-current
Board Member, Doctoral Student Special Interest Group (DocSIG), 2006-current
Vice President of Research, American Marketing Association’s DocSIG (“Who Went Where Survey”, 2004-06)
Editorial Service
Editorial Assistant, Journal of the Academy of Marketing Science (JAMS), 2004-2006
Reviewer (Ad-Hoc), Journal of Advertising, 2007-current
Reviewer (Ad-Hoc), Journal of the Academy of Marketing Science, 2004-current
Reviewer, Marketing Management Textbook by Sheth and Sisodia, 2005
Reviewer for American Marketing Association, 2005, 2006
Reviewer for Society of Marketing Advances, 2005
Events/Symposiums
Symposium Co-Organizer (with Lynn Kahle), Using Consumer Behavior for Effective Sports Marketing, Summer AMA, 2008
Chair Service
Track Co-Chair (with Anjala Krishen), AMS, 2010
Track Chair, Winter AMA, 2008
Track Co-Chair (with Marla Royne Stafford), Society for Marketing Advances, 2008
Session Co-Chair (with Bettina Cornwell), Summer AMA, 2009
Session Co-Chair (with Maureen Bourassa) and Discussant, Summer AMA, 2007
Session Co-Chair (with Jule Gassenheimer), Winter AMA, 2006
Session Co-Chair (with Elten Briggs), Summer AMA, 2005
Discussant
Discussant, American Marketing Association, 2009 (scheduled)
Discussant, American Marketing Association, 2006
Discussant, Academy of Marketing Science, 2005
To Students and the University:
University Service
Corporate Challenge Tennis, 2007, 2008, 2009 (University
Liason)
Graduate Faculty Member (since 2006)
College & Department Committee Service
College of Business Website Committee Member (College Wide Committee), 2008, 2009
Standards Committee, 2009
Maarketing Department Committee Service
Faculty Search Committee Member, 2006, 2007, 2009
Graduate Student Committees
Committee Member, Ally Lee, Spring 2006
Committee Member, Min Sook Kim, Fall 2006
Undergraduate Student Advising
Faculty Co-Advisor, American Marketing Association N.GA Student Chapter, 2003-2006
To the Community and Businesses:
Volunteer Work & Donated Research
Junior League of Las Vegas.
Active in volunteering for education
in the Las Vegas community; special events committee (2007), provisional
training chair-elect (2008), provisional training chair (2009); 2006-current
(jllv.org)
Andre Agassi Foundation.
Advocate for increased investment and accountability in public schools
(agassifoundation.org);
silent auction committee, 2008, 2009
Various Businesses and Non-Profit Organizations. Supervision of donated original marketing plans for approx. 35 clients (corporate and non-profit organizations) in Atlanta surrounding communities with senior marketing students, 2004-2006
Bassett Hound Rescue Organization of Georgia. Supervised marketing research for this nonprofit, 2004
Coca-Cola Company, Helped manage triangle taste tests among plastic, aluminum, and glass, 2002
PROFESSIONAL EXPERIENCE & DEVELOPMENT
Internship
Congressman Jon Linder (GA-7),
Washington D.C. Office, Summer 2000
Professional Experience & Consulting
Petit Le Mans.
Completed on-site field research
to measure fan base and sponsorship impact, 2008-current
Suzuki Superbike Showdown.
Completed on-site field research to measure fan base and sponsorship impact,
2008-current
Tour de Georgia. On-site field
research to access economic impact of pro events on the state and sponsors,
2004-2008
Naylor, Inc., Completed
geo-demographic and lifestyle segmentation and competitor analyses in the
grocery industry, 2002
Honors and Awards
Faculty Career Services Impact Award (University Wide), 2004, 2005, 2006
INFORMS Doctoral Consortium, Emory University, 2005
Comer Research Award, 2002-2003
Full Academic Scholarship, 1997-2000
Professional Certifications
Claritas Demographic Market Research
Memberships
American Marketing Association (National Chapter since 2003, Las Vegas Professional Chapter since 2006); Association for Consumer
Research (since 2004), Academy of Marketing Science (since 2004); Society for Consumer Psychology (since 2006)