Advertising Campaigns

How do our favorite companies and brands use marketing to communicate to their targets? We see that a mix of both classic (i.e., traditional advertising approaches) are joining forces with a variety of contemporary (e.g., webisodes) approaches. Here are examples of campaigns that we have discussed:

7-Up: Up Yours!	Avon: Meet Mark.
Brahma: Na Na Na Na!	Budweiser: The King of Beers
Charmin: Mr. Whipple	Coca-Cola: The Real Thing
Chic-Fil-A: Eet Mor Chikken!	Designerz: Internet Campaign
Diesel: Style Lab	Gatorade: Is It In You?
Geico: Gecko	Heineken: The Interceptor
M&M's: Ogre-Sized Shrek	Mitsubishi: Wake Up and Drive!
Pepsi Co.: A Pepsi Legacy	Limited Co./Victoria's Secret: Angels
Wendy's: Unofficial Spokesman	Corona: Escape
Sonic: Introducing Breakfast

Subway, Gap, Nike, Gillette, Serta, Bud Light, Quiznos, REI, Got Milk?, Six Flags, Abercrombie & Fitch, Red Stripe, Verizon, Warsteiner, Under Armour, Target, U.S. Army, Taco Bell, Budweiser, DeBeers, Snickers, Mastercard, Visco, Absolut, Toyota

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