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Research:
Angeline
Grace Close
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The Internet & Ad Agencies
Here is a list of top ad agencies (worldwide) based on revenue as reported by Adage. For research on ad agency's use of sites, you may refer to our study:
Finney, R. Z., Richard D. Parker, and Angeline G. Close (2004),"The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages," (Extended Abstract) Journal of Contemporary Business Issues. Presentation
Agency Sites
Omnicom Group
Interpublic Group of
Companies
WPP Group
Publicis
Group
Dentsu
Havas
Grey Global Group
Hakuhodo
Asatsu-DK
TMP Worldwide
Carlson Marketing
Group
Incepta
Protocol Marketing
Group
Digitas
Daiko Advertising
Tokyu
Agency
Maxxcom
Cheil Communications
George P. Johnson Co.
Select Communications
ChoicePoint
Precision Marketing