The Internet & Ad Agencies

Here is a sample of top ad agencies (worldwide) based on revenue from recent years. For research on ad agency's use of websites sites, you may refer to our studies:

Finney, R. Z., Richard D. Parker, and Angeline G. Close (2004),"The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages," (Extended Abstract) Journal of Contemporary Business Issues.

R. Zachary Finney and Angeline G. Close (2006), “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.

R. Zachary Finney and Angeline G. Close (2008), “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246. *Reprint of Finney and Close (2006)

Presentation

Ad Agency Sites

Who is the most creative? ::Who specializes in what area? ::Which would you most like to work for?

R&R Partners
Mccan Ericson
BBDO
J Walter Thompson
Omnicom Group
Young & Rubicam
DDB
Olgivy and Mather
Saatchi & Saatchi
Leo Burnett
Campbell-Ewald
Wieden & Kennedy
Deutsch
Interpublic Group of Companies
WPP Group
Publicis
Richards Group
Dentsu
Havas
Grey Global Group
Euro RSCG
22 Squared
Hakuhodo
Asatsu-DK
Doner
TMP Worldwide
Carlson Marketing Group
Goodby Silverstein
Incepta
Protocol Marketing Group
Digitas
Daiko Advertising
Tokyu Agency
Maxxcom
Cheil Communications
George P. Johnson Co.
Select Communications