Syllabus (PDF)
Syllabus (Doc)
Global Gaming Expo
　

Lectures
Course Slides

Ad Campaigns

As you judge campaigns, consider:

Layout/design

production strength

message clarity to target market

innovation

ingenuity

cohesiveness

and overall effectiveness

(to change attitude or behavior)

How does it measure up to these?

Sonic: Introducing Breakfast	Avon: Meet Mark.
Brahma: Na Na Na Na!	Budweiser: The King of Beers
Charmin: Mr. Whipple	Coca-Cola: The Real Thing
Chic-Fil-A: Eet Mor Chikken!	Corona: Escape
Diesel: Style Lab	Gatorade: Is It In You?
Geico: Gecko	Heineken: The Interceptor
M&M's: Ogre-Sized Shrek	Mitsubishi: Wake Up and Drive!
Pepsi Co.: A Pepsi Legacy	Limited Co./Victoria's Secret: Angels

Readings
Ad Agency Powerhouses
Guide to Advertising
The Ad Business
Brand Personality
Advertising Laws
Radio vs TV

Supplementary Lectures
Advertising Crash Course
Top Ad Agencies
Neilsen Peoplemeter
Autowrapping
Airport Advertising
Creativity
Message Strategy

Cases/Applications of Interest
Media Planning
Media (2)
Ad Budgeting
Ad Budgeting Software  
 Sanrio Promotion