ANGELINE G. CLOSE
Assistant Professor of Marketing
University of Nevada, Las Vegas (UNLV)
4505 Maryland Parkway-Box 6010
Las Vegas, NV 89154-6010
702.895.5956 (office)

770.833.6622 (cell)
angeline.close@unlv.edu

 EDUCATION

University of Georgia:
Ph.D., Terry College of Business, (Marketing), 2006

MMC, Grady College of Journalism and Mass Communication, (Advertising), 2002

ABJ, Grady College of Journalism and Mass Communication (Advertising), (Minor-Spanish), 2000

Studies Abroad, Colegio Mayor Universitario-MARA, Madrid & University of Avignon, France

 

RESEARCH

Event Marketing and Electronic Marketing Experiences

I study consumers' event marketing experiences and how their experiences at sponsored events influence affect, intentions, and marketplace behavior. Topics include event marketing and consumer engagement, repeat attendance and sponsorship effectiveness, how event experiences impact affect and purchase intention, sex-typing of leisure events, and how consumers resist holiday marketed events. Synergistically, I also study consumers' electronic marketing experiences. Topics include consumers' online experiences in contexts of shopping, education, services, and advertising.

 

Publications

 

Close, Angeline G. and George M. Zinkhan (2008), “Market Resistance and Valentines Day Events,” Journal of Business Research, forthcoming.

 

Russell Lacey, Julie Sneath, R. Zachary Finney, and Angeline G. Close (2007), "The Impact of Repeat Attendance on Event Sponsorship Effects," Journal of Marketing Communications, 13, 4 (December), 243-255.

 

Close, Angeline G. and George M. Zinkhan (2007), "Consumer Experiences and Market Resistance: An Extension of Resistance Theories," Advances in Consumer Research, 34, 256-262.

 

Close, Angeline G., R. Zachary Finney, Russell Lacey, and Julie Sneath (2006), “Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand,” Journal of Advertising Research, 46, 4 (December), 420-433.

 

Sneath, Julie Z., R. Zachary Finney, Russell Lacey and Angeline G. Close (2006), “Balancing Act: Proprietary and Non-Proprietary Sponsored Events,” Marketing Health Services, 26, 1 (Spring), 27-32.

 

Close, Angeline G. and George M. Zinkhan (2006), “A Holiday Loved and Loathed: A Consumer Perspective of Valentines Day,” Advances in Consumer Research, 33.

 

Sneath, Julie Z., R. Zachary Finney, and Angeline G. Close (2005), “An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes,” Journal of Advertising Research, 45, 4 (December) 373-381.

 

Close, Angeline G., Ashutosh Dixit, and Naresh Malhotra (2005), “Chalkboards to Cybercources: The Internet in Marketing Education,” Marketing Education Review, 15 (2) (Summer), 81-94.

 

Close, Angeline G. and George M. Zinkhan (2004) “The E-Mergence of E-Dating,” Advances in Consumer Research, 31, 153-157.

 

Zinkhan, George M., Penelope Prenshaw, and Angeline G. Close (2004), “Sex-Typing of Leisure Activities,” Advances in Consumer Research, 31, 412-419.

 

Book Review

Finney, R. Zachary and Angeline G. Close (2005), “Scientific Presentations in Marketing”, Journal of the Academy of Marketing Science. 33 (2) (April), 37-38.  

 

Book Chapters

R. Zachary Finney and Angeline G. Close (2008), “The Virtual Agency as a New Force in the Promotions Industry,” Electronic Commerce: Concepts, Methodologies, Tools and Applications, S. Ann Becker, ed. (ISBN# 978-1-59904-943-4), p. 2240-2246.

 

Close, Angeline G., George M. Zinkhan, and R. Zachary Finney (2006), “Cyber Identity Theft,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0)

 

R. Zachary Finney and Angeline G. Close (2006), “The Virtual Agency,” E-Commerce, E-Government and Mobile Commerce, Idea Group Reference, Mehdi Khosrow-Pour, ed. (ISBN# 1-59140-799-0), p. 1158-1162.

 

Conference Presentations & Published Abstracts

Kukar-Kinney, Angeline G. Close, and H. Reinke (2008), “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?,” Enhancing Knowledge Development in Marketing, forthcoming

 

Close, Angeline G and Aubrey R. Fowler III (2008), "The Single Consumer During Marketplace Events: Avoiding Tradition and Extending the Self," Advances in Consumer Research, forthcoming.

 

Russell Lacy, Angeline G. Close, and R. Zachary Finney (2007), “The Impact of Event Marketing on Brand Image and Purchase Intentions,” Society for Marketing Advances, forthcoming.

 

Close, Angeline G. and Julie Guidry (2007), “What Impacts First Faculty Placements in Marketing?,” Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association, forthcoming.

 

Close, Angeline G., George M. Zinkhan, and R. Zachary Finney (2004), “Cyber Identity Theft: Issues for Public Policy,” Enhancing Knowledge Development in Marketing, 15 (Boles and K. Burnhardt, eds.). Chicago: American Marketing Association, 48-55.

Finney, R. Zachary, Richard D. Parker, Angeline G. Close, and Robert A. Orwig (2004),"The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages," Emerging Issues in Business and Technology (Extended Abstract); Invited for publication as Finney, R. Zachary, Richard D. Parker, Angeline G. Close, and Robert A. Orwig (2005),"The Agency in Cyberspace: A Content Analysis of Ad Agency Homepages,” Journal of Contemporary Business Issues, 12 (2) (Fall), 74-80.

Austin, Graham, Angeline G. Close, Sunil Contractor, JiHee Song, and Qiyu Zhang (2004), “A Content Analysis of Content Analyses in Marketing,” Enhancing Knowledge Development in Marketing, 15 (Boles and K. Burnhardt, eds.), Chicago: American Marketing Association, 192-194.

 

Close, Angeline G. (2003) “The E-Merging Phenomenology of Dating,” Developments in Marketing Science, 26. (Harlan E. Spotts, ed.), Coral Gables FL: Academy of Marketing Science, 6.

 

Close, Angeline G. (2002) "Who’s the Boss: Dating in the Workplace," From Art to Technology: Opportunities in Marketing Research and Education, 17 (Jerry W. Wilson, ed.), Atlantic Marketing Association. 187-193.

Working Papers (Event Marketing)

"The Role of Affective Forecasting on Event Marketing and Sponsorship", revise and resubmit at Journal of Business Research, (with R. Lacy and Z. Finney) 

“The Role of Sponsor-Event Marketing Fit” (with R. Lacy and Z. Finney)       

“Gendered Holiday Event Marketing: Analyses of Valentines Day Events”  (with G. Zinkhan)       

“A Multinational Study of Holiday Event Marketing”      

“The Single Consumer during Marketplace Events” (with A. Fowler)

Working Papers (Electronic Marketing Experiences)

“Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?”,  revise and resubmit at Journal of Academy of Marketing Science (with M. Kukar-Kinney and H. Reinke)           

 

“The Use of Online Marketing Information by Convention and Visitors' Bureaus: A Macromarketing Perspective” (with A. Lee and C. Love)

 

“E-Dating and Online Consumer Experiences: Verbal versus Visual Information Processing” (with J. Hoegg, M. Goode, and

G. Zinkhan)

 

“The Marketing Market: A Study of New Faculty Hires” (with J. Guidry and K. Monroe)

 

Presentations at Scholarly Meetings

(2008) "Sporting Event Sponsorship: The Role of Affective Forecasting on Brand Image and Purchase Intentions",

AMA Summer Educators' Pre-Conference Symposium, San Diego, CA. (scheduled)

 

(2008) “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?”, AMA Summer Educators' Conference, San Diego, CA. (scheduled)

 

(2007) “Mission Aborted: Why do Consumers Abandon their Online Shopping Carts?” 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia.

(2007) "Service Loyalty: A New Approach for Measurement and Insight into Gender Differences in the Evaluation of Services", 16th Annual Frontiers in Service Conference, San Francisco, CA.

(2007) “What Impacts First Faculty Placements in Marketing?,” AMA Winter Educators' Conference, San Diego, CA.

(2006) “Consumer Experiences and Market Resistance,” Association for Consumer Research, Orlando, FL.

(2006)  DocSIG Symposium, AMA Summer Educators' Conference, Chicago, IL.

(2006) “The Marketing Market,” AMA Summer Educators' Conference, Chicago, IL.

(2006) “Technology and Sales Research: Current Trends/New Avenues," AMA Summer Educators' Conference, Chicago, IL.

(2005) “A Holiday Loved and Loathed: A Consumer Perspective of the Valentine’s Day Market,” ACR, San Antonio, TX.

(2005)  “The Academic Market: Trends, Hiring, and Interviewing," AMA Summer Educators' Conference, San Francisco, CA.

(2004) “Cyber Identity Theft: Issues for Public Policy,” AMA Summer Educator’s Conference, Boston, MA.

 

(2004)  “A Content Analysis of Content Analyses in Marketing,” AMA Summer Educator’s Conference, Boston, MA.

 

(2003) “Romance and the Internet: The E-Mergence of E-Dating,” ACR, Toronto, Ontario, Canada.

 

(2003) “Sex-Typing of Leisure Activities,” ACR, Toronto, Ontario, Canada.

 

(2003) “E-Dating,” AMS, Current Research in Marketing Doctoral Programs, Washington, D.C.

 

(2002) "Who’s the Boss: Dating in the Workplace," Atlantic Marketing Association, Annual Conference, Savannah, GA.

 

TEACHING

 

Foundation

I aim to spark students’ interests in marketing, and sustain those interests by developing their knowledge of marketing processes and theories along with the latest applications. I seek to add synergy by sharing my current research with them. I also aim to prepare my students professionally.

 

Teaching Evaluations

4.622 (on a scale to 5) Fall 2007

 

Teaching Experience (at UGA and N. GA prior to Fall 06)

Marketing Management (Spring 05, Fall 05*, Spring 06*, Fall 06*, Spring 07*, Summer 07, Fall 07*, Spring 08*)

Advanced Marketing Management** (Spring 04*, Spring 05*, Spring 06*)

IMC/Advertising (Spring 03, Fall 03*, Spring 04*, Summer 04, Fall 04*, Fall 05*) 

International Marketing** (Fall 03*, Spring 04*, Fall 04*, Spring 05*)

Special Topics in Marketing*** (Fall 04, Spring 05, Fall 05, Spring 06)

Marketing Research (Summer 03)

Professional Selling (Summer 04)

*Taught 2 sections; **Case intensive course; ***Guided research

 

Teaching Development/Workshops

Principles of Marketing Educators Symposium, 2008

Regents’ Academy, 2007

 

SERVICE

 

To the Profession

President, Consumer Behavior Special Interest Group (CBSIG.org), 2006-current

Board Member, Doctoral Student Special Interest Group (DocSIG), 2006-current

Vice President of Research, American Marketing Association’s DocSIG (“Who Went Where Survey”, 2004-06)

Faculty Advisor, American Marketing Association, 2003-2006

 

Journal of the Academy of Marketing Science (JAMS), editorial assistant, 2004-2006

Reviewer (Ad-Hoc), Journal of Advertising, 2007-current

Reviewer (Ad-Hoc), Journal of the Academy of Marketing Science, 2004-current

Reviewer, Marketing Management Textbook by Sheth and Sisodia, 2005

Reviewer for American Marketing Association, 2005, 2006
Reviewer for Society of Marketing Advances, 2005 

 

Symposium Co-Organizer (with Lynn Kahle), Using Consumer Behavior for Effective Sports Marketing, Summer, 2008

Track Chair, Winter AMA, 2008

Track Co-Chair (with Marla Royne Stafford), Society for Marketing Advances, 2008

Session Co-Chair (with Maureen Bourassa) and Discussant, Summer AMA, 2007

Session Co-Chair (with Jule Gassenheimer), Winter AMA, 2006

Session Co-Chair (with Elten Briggs), Summer AMA, 2005

Discussant, American Marketing Association, 2006

Discussant, Academy of Marketing Science, 2005

 

To Students and the University

Faculty Search Committee Member, 2006, 2007

Graduate Faculty Member

Committee Member, Ally Lee, Spring 2006

Committee Member, Min Sook Kim, Fall 2006  

 

To the Community and Businesses

Junior League of Las Vegas. Volunteer in areas of education and community; Special Events Committee, 2006-current

Tour de Georgia.  On-site field research to access economic impact of pro cycling events on the state of Georgia and corporate sponsorship (www.tourdega.org), 2004-current

Various Businesses and Organizations.  Supervision of donated original marketing plans for approx. 35 clients in Atlanta surrounding communities with senior marketing students, 2004-2006

Bassett Hound Rescue Organization of Georgia. Supervised marketing research for this nonprofit, 2004

Coca-Cola Inc. & Athens Recycling Association, Triangle Taste Tests, 2002 

 

PROFESSIONAL EXPERIENCE & DEVELOPMENT

Professional Experience & Consulting

New Product Development. Completed survey research, data analysis, and report for new product perception, 2003

Naylor, Inc., Market Research Consultant, 2002

Congressman John Linder (GA-7) (Washington D.C. office), Summer 2000

 

Honors and Awards

Faculty Career Services Impact Award (University Wide), 2004, 2005, 2006

INFORMS Doctoral Consortium, Emory University, 2005

Comer Research Award, 2002-2003

Full Academic Scholarship,1997-2000

 

Professional Certifications

Claritas Demographic Market Research

 

Memberships

American Marketing Association (since 2003); Association for Consumer Research (since 2004), Academy of Marketing Science (since 2004); Society for Consumer Psychology (since 2006)