Chapter 1: Introduction to Global Marketing (GM)
Chapter 2: The Global
Economic Environment
Chapter
3: Regional and Preferential Trade Agreements
Chapter
4: Social and Cultural Environments
Chapter
5: Political, Legal, and Regulatory GM
Chapter
6: Global Information Systems
Chapter
7: Segmentation, Targeting & Positioning
Chapter
8: Exporting, Importing, & Sourcing
Chapter
9: Global Market Entry Strategies
Chapter
10: Strategic Elements of Competitive Advantage
Chapter
11: Product and Brand Decisions
Chapter
13: Global Marketing Channels and Distribution
Chapter
14: GM: Advertising and PR
Chapter
15: GM: Promotion, Sales, New Media
Chapter
16: GM: Global Management