Angeline Close

UNLV Bio:

Angeline Close researches, teaches, and serves the marketing community. Her expertise is in event marketing—namely how consumers' experiences at sponsored events influence attitudes and consumer behavior. Current studies explore engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events/purchase intention towards sponsors, and why consumers may resist events. Synergistically, she studies consumers' experiences with electronic marketplaces—consumers' online experiences, and how they interplay with onground events. Her research ties theory with implications for consumers, society, or consumer-focused business practice. She has contributed peer-reviewed studies in the Journal of the Academy of Marketing Science, Advances in Consumer Research, Journal of Advertising Research, and Journal of Business Research, among other articles and book chapters. She also reviews for the Journal of the Academy of Marketing Science (JAMS) and Journal of Advertising.

Experienced as an educator, Dr. Close has taught approximately 1,200 students to date (at UGA, N. GA and UNLV), with high feedback from students in Marketing Management, Advertising/IMC, International Marketing, and Sales/ Promotions courses. At UNLV, she introduces students to marketing—sparking interest in the field by involving them with her latest research, co-collaborating on new ideas, and hosting esteemed marketing executives. Dr. Close also teaches advertising and brand promotion at UNLV. Dr. Close engages her students’ thinking in marketing theories and applications, especially in the local entertainment economy. 

In addition to research and teaching, Dr. Close serves the local and national marketing and academic communities. Nationally, she serves as President of the American Marketing Association's Consumer Behavior division (CBSIG.org). Involved with doctoral education, she serves on the Board of Directors to current doctoral students AMA’s doctoral student group, where she served as VP of Research from 2004-2006. She serves various leadership roles for the Association for Consumer Research, Society for Marketing Advances, and Academy of Marketing Science. Locally, she is a member of AMA’s Las Vegas Professional Chapter.

Dr. Close has experience as a marketing research consultant, and has contributed research projects for: Hallmark, Coca-Cola, Dodge, Ford, Cingular, The New Media Institute, Harvey’s Grocery, United Community Bank, AT&T, The Fashion Show Mall, Suzuki, The Tour de GA, and Road Atlanta. Her latest project will take place at the Petit LeMans race in the Fall of 2008.

Prior to joining faculty of UNLV, she studied advertising and marketing at the University of Georgia’s Grady College of Journalism & Mass Communication (ABJ 1997; MMC 2000) and the Terry College of Business (Ph.D. 2006). She credits much of her doctoral training to her mentor Dr. George Zinkhan, Coca-Cola Company Professor of Marketing. She served as an editorial assistant for the Journal of the Academy of Marketing Science—gaining invaluable experience with research, editing, and the review process. Throughout these years spent at UGA, she interned for her Congressman in Washington, D.C. and studied abroad in Madrid, Spain, and Avignon, France.

Outside of marketing, other passions include volunteering with the Jr. League, playing on tennis and softball teams, hiking at Mt. Charleston and Red Rock, and visits home in Atlanta.