BUSA 4527:  INTERNATIONAL BUSINESS/ GLOBALMARKETS

 

Syllabus Table of Contents:

I.          Specifics

II.                Description & Goals

III.       Schedule

IV.              Format, Policies, Evaluation

V.                 Team Case Presentation

 

I.               Specifics

Instructor

Angeline Grace Close

Assistant Professor,

Business Administration

 

Course Site

http://radar.ngcsu.edu/~agclose /busa4527.htm


NGCSU Business Department Website



Class Time/

Location

 

 

A: T, R 9:30-10:45

Newton Oakes 011

 

B: T, R 11-12:15

Newton Oakes 011

Offices

 

 

 

 

NGCSU (N): 116 Newton Oakes

706.864.1616 (T, R)

Athens (A): 124 Brooks Hall

706.542.3764 (M, W, F)

Gainesville (G): 158 Dunlap Mathis

770.718.3875  (Thurs. PM)

Session

Spring 2006

Office Hours

T, R: 1-2 (N) & By Appt.

 

BUSA 4527 Description: This is an introduction to international business and the study of global markets. We discuss and debate current business-related issues and topics in the international market via current issues and real multinational and global company cases.  We focus on international markets and their central relationship to international business. The topics may be applied to your interests and fields (e.g., accounting, finance, marketing, management).

 

    Prerequisite(s):  FINC 3440, MGMT 3661 & MKTG 3700

 

    Text:  Global Marketing, by Keegan and Green, 4th Edition, ISBN: 0131469193

    Supplemental Materials: A globe, a world map, The Economist, The Wall Street Journal, Newsweek, Forbes, US News and World Report,

    Course Website: http://radar.ngcsu.edu/~agclose/busa4527

         This class is featured under BUSA 4527. The site has: 1) syllabus with schedule, 2) lecture slides, 3) reserve readings, and 4) case studies. Please download and print the syllabus and notes pages before that discussion. Please check the site weekly for updates/announcements.

 

II. Description & Goals

 

1. Think Global/Act Local: We will learn theoretical concepts in the discipline of international business and the importance of how to think globally in business.

 

2. Interactive Learning /New Media: We will build a solid knowledge of global e-commerce in business-to-consumer and business-to-business environments. The course material is posted online so that you can prepare ahead for interactive discussions.

 

3. Global Awareness: We will understand the impact of political, legal, economic, and cultural factors on business activities across countries and forces spurring globalization.

4.Case Study Strategy:  We will learn to analyze marketing plans and strategy for consumer products in foreign countries and globally via real company case studies.

 

 

5. Present international business concepts:  We will learn principles and strengthen our business vocabularies as we approach a global business environment.

 

 

 

 

 

 

 

 

 

III. Schedule

DATE

 

CH./LECTURE

CASE STUDY

ASSIGNMENT & SUPPLEMENTARY SITE

FYI

R 1-5

Syllabus-Welcome!

Introduction to Global Business & the case study.

Hold control and click on each icon to read the case. Read each case before the class discussion.

 

Visit Class Website and Print Syllabus

Buy Textbook

International Market Update

Read Ch. 1

Global GNP's

Please Bring/have read syllabus and case topics and Verify Dates of Exams for next class.

T 1-10

1.  Global Business and Geographical Concerns

 

International Market Update

World Map

WTO

 

Select top 3 choices for the case you wish to work on.

R 1-12

2. Global Economics

Coca Cola Great Britain and Ireland Coca-Cola

(edition 8: World Game) 

International Market Update  

Read Ch. 2           

International Monetary Fund

 

 

T 1-17

2. Global Economics

Issues in International Finance &

Currency

 

International Market Update

Currency Exchange

 

 

R 1-19

3. The Global Trade Environment: Regional Market Characteristics- Europe

 

 

 

International Product Life Cycles

International Market Update Read Ch. 3

EU Map

European Central Bank

European Union

 

T 1-24

3. The Global Trade Environment: Preferential Trade Agreements- Asia.

PNTR with China

 

International Market Update

Asian Markets

 

Asia-Pacific Economic Cooperation

 

 

R 1-26

4. Social/Cultural

Environments in Business.

 Cadbury Schweppes

(Edition 10: Stakeholders)

International Market Update

Read Ch. 4

International Business Customs

Study Abroad

T 1-31

4. Social/Cultural

Environments in Business.

 

International Market Update 

International Trade

 

 Study Guide 1

R 2-2

4. Social/Cultural

Environments.

McDonald's Restaurants 1 

McDonald’s

 (edition 9: Franchising)

International Market Update

International Trade Flow & Inequality

World Bank Group

 

T 2-7

5. The Legal and Regulatory Environments of Global Business.

 

International Market Update

Read Ch. 5

UN International Law

Trade Blocs

 

R 2-9

5. The Legal and Political Environment of Global Business

Nestlé Nestle

(ed. 8: Production)

International Market Update

World Political Leaders

 

T 2-14

EXAM 1 (Ch 1-5)

 

EXAM 1

(Ch. 1-5, market updates)

 

R 2-16

 6. Global Information Systems

 

 

Vodafone

(edition 10: Strategy) 

International Market Update

Read Ch. 6

 

 

T 2-21

6. Global Business Research

 

 

International Market Update

CIBER

 

R 2-23

 7. Segmentation, Targeting, and Positioning

 

Philips 

Ed. 10: Positioning

International Market Update

Read Ch. 7

  

 

T 2-28

7. Segmentation, Targeting, and Positioning

 

 

International Market Update

AIESIC-US

 

R 3-2

9. Global Market Entry Strategies: Licensing and Investment.



 

 

International Market Update

Read Ch. 9

Foreign Direct Investment

Last Class for W drops

T 3-7

9. Global Market Entry Strategies: Strategic Alliances

& Competitive Advantage.

 

International Market Update

NAFTA

 

 

R 3-9

16. Strategic Elements of Competitive Advantage.

 Audi UK  Audi

(ed. 8: Investing in People and Brands)

International Market Update

Read Ch. 16

International Business Alliances

 Study Guide 2 

T 3-14

SPRING BREAK

 

 

 

R 3-16

SPRING BREAK

 

 

 

T 3-21

10. Product and Brand Decisions.

 

Gillette

(ed. 10 New Products)

 

 

R 3-23

EXAM 2

(Ch 6, 7, 9, 16)

 

 

 

International Market Update

Read Ch. 10

Global Brand Leadership

Advisement/

Registration  Summer/Fall '06 begins

T 3-28

10. Product and Brand Decisions

 

Discussion/debate:

Global Brands

 

International Market Update

Top Global Brands