BUSA 4527: INTERNATIONAL BUSINESS/ GLOBALMARKETS

Syllabus Table of Contents:
I. Specifics
II. Description
& Goals
III. Schedule
IV. Format, Policies, Evaluation
V.
Team
Case Presentation
I.
Specifics
|
Instructor |
Angeline Grace Close Assistant Professor, Business Administration |
Course Site |
|
|
Class Time/ Location |
A: T, R 9:30-10:45 Newton Oakes 011 B: T, R 11-12:15 Newton Oakes 011 |
Offices |
NGCSU (N): 116 Newton Oakes 706.864.1616 (T, R) Athens (A): 124 Brooks Hall 706.542.3764 (M, W, F) Gainesville (G): 158 Dunlap Mathis
770.718.3875 (Thurs. PM) |
|
Session |
Spring 2006 |
Office Hours |
T, R: 1-2 (N) & By Appt. |
BUSA 4527 Description: This is an introduction to international
business and the study of global markets. We discuss and debate current
business-related issues and topics in the international market via current
issues and real multinational and global company cases. We focus on international markets and their
central relationship to international business. The topics may be applied to
your interests and fields (e.g., accounting, finance, marketing, management).
Prerequisite(s): FINC
3440, MGMT 3661 & MKTG 3700
Text: Global Marketing, by Keegan
and Green, 4th Edition, ISBN: 0131469193
Supplemental Materials: A globe, a world map, The Economist, The Wall Street Journal,
Newsweek, Forbes, US News and World Report,
Course Website: http://radar.ngcsu.edu/~agclose/busa4527
This class is featured under BUSA
4527. The site has: 1) syllabus with schedule, 2) lecture slides, 3) reserve readings,
and 4) case studies. Please download and print the syllabus and notes pages before that discussion. Please check the
site weekly for updates/announcements.
II. Description & Goals
1. Think
Global/Act Local: We will learn theoretical concepts in the discipline of
international business and the importance of how to think globally in business.
2. Interactive
Learning /New Media: We will build a solid knowledge of global e-commerce
in business-to-consumer and business-to-business environments. The course
material is posted online so that you can prepare ahead for interactive
discussions.
3. Global
Awareness: We will understand the impact of political, legal, economic, and
cultural factors on business activities across countries and forces spurring
globalization.
4.Case
Study Strategy: We will learn to
analyze marketing plans and strategy for consumer products in foreign countries
and globally via real company case studies.
5. Present
international business concepts: We
will learn principles and strengthen our business vocabularies as we approach a
global business environment.
III. Schedule
|
DATE |
CH./LECTURE |
CASE
STUDY |
ASSIGNMENT
& SUPPLEMENTARY SITE |
FYI |
|
R 1-5 |
Syllabus-Welcome! Introduction to Global Business
& the case study. |
Hold control and click on
each icon to read the case. Read each case before the class discussion. |
Visit Class Website and Print Syllabus Buy Textbook International Market Update Read Ch. 1 |
Please Bring/have read syllabus
and case topics and Verify Dates of Exams for next class. |
|
T 1-10 |
1. Global Business and Geographical Concerns |
|
International Market Update |
Select top 3 choices for the case you wish to work on. |
|
R 1-12 |
2. Global Economics |
(edition 8: World
Game) |
International Market Update
Read Ch. 2 |
|
|
T 1-17 |
2. Global Economics Issues in International Finance
& Currency |
|
International Market Update |
|
|
R 1-19 |
3. The Global Trade
Environment: Regional Market Characteristics- Europe |
|
International Market Update
Read Ch. 3 |
|
|
T 1-24 |
3. The Global Trade
Environment: Preferential Trade Agreements- Asia. PNTR with China |
|
International Market Update Asia-Pacific Economic Cooperation |
|
|
R 1-26 |
4. Social/Cultural Environments in Business. |
International Market Update Read Ch. 4 |
||
|
T 1-31 |
4. Social/Cultural Environments in Business. |
|
International Market Update |
|
|
R 2-2 |
4. Social/Cultural Environments. |
International Market Update |
|
|
|
T 2-7 |
5. The Legal and Regulatory Environments of
Global Business. |
|
International Market Update Read Ch. 5 |
|
|
R 2-9 |
5. The Legal and Political Environment of Global
Business |
International Market Update |
|
|
|
T 2-14 |
EXAM 1 (Ch 1-5) |
|
EXAM 1 (Ch. 1-5, market updates) |
|
|
R 2-16 |
6.
Global Information Systems |
International Market Update Read Ch. 6 |
|
|
|
T 2-21 |
6. Global Business Research |
|
International Market Update |
|
|
R 2-23 |
7.
Segmentation, Targeting, and Positioning |
|
International Market Update Read Ch. 7 |
|
|
T 2-28 |
7. Segmentation, Targeting, and Positioning |
|
International Market Update |
|
|
R 3-2 |
9. Global Market Entry Strategies: Licensing and
Investment. |
|
International Market Update Read Ch. 9 |
Last Class for W drops |
|
T 3-7 |
9. Global Market Entry Strategies: Strategic
Alliances & Competitive Advantage. |
|
International Market Update |
|
|
R 3-9 |
16. Strategic Elements of
Competitive Advantage. |
International Market Update Read Ch. 16 |
||
|
T 3-14 |
SPRING BREAK |
|
|
|
|
R 3-16 |
SPRING
BREAK |
|
|
|
|
T 3-21 |
10. Product and Brand Decisions. |
|
|
|
|
R 3-23 |
EXAM
2 (Ch
6, 7, 9, 16) |
|
International Market Update Read Ch. 10 |
Advisement/ Registration Summer/Fall '06 begins |
|
T 3-28 |
10. Product and Brand Decisions Discussion/debate: Global
Brands |
|
International Market Update |
|
|
R 3-30 |
13. Global Advertising. |
Kraft |
International Market Update Read Ch. 13 |
|
|
T 4-4 |
13. Global Advertising/Public Relations. |
|
International Market Update |
|
|
R 4-6 |
14. Global Sales Promotion,
Personal Selling. |
International Market Update Read |
|
|
|
T 4-11 |
No Class
for NGCSU’s Honors
Day Work on
Case Study Paper |
|
International Market Update |
Honors
Day Business Presentations 1:00-3:00 Newton Oakes 019 |
|
R 4-13 |
17. Global New Media in the
Digital Revolution. |
*I am not assigning an “official” case to read here, just
visit the HMV UK site and
think about their new partnership with Amazon.com.
In what ways is this a smart move? A not-so-smart move? Think about the good
and the bad of the net in international business for discussion. |
International Market Update |
International
Market Updates Due in Class |
|
T 4-18 |
17. Global Marketing and the Digital
Revolution. |
|
|
|
|
R 4-20 |
16. Management: Controlling Global Business. |
|
|
Case
Reports Due in Class |
|
T 4-25 |
16. Management: Controlling Global Business. Review
for Final |
|
|
|
|
R 4-27 |
FINAL
EXAM (More
focus on 10, 13, 14,16, 17, Case Study + Event Main Concepts) |
Meet in classroom at regular class time |
|
FINAL
EXAM |
IV. Format, Policies & Grading
PowerPoint
Presentation Based Discussions:
The
lecture material is posted via power point slides on our class website.
Policies:
Class:
Attendance & Participation:
This
class is for you to discuss international business issues-please speak up!
Comments should reflect the market update and the case discussed for that
class. Attendance and insightful participation in discussion is required. I
note attendance. You are responsible for your own signature on the role sheet.
In the event an assignment is missed due to absence, it cannot be made up,
unless arrangements are made prior to the absence.
Please note NGCSU’s Attendance policy: if you miss more
than 14% of classes, you will be dropped with either a W (before midpoint
&passing) or a WF (not passing &/or after midpoint). Unless
receiving notice from Academic Affairs reflecting an extenuating circumstance,
this policy remains in addition to the course policy stated above. Please see the Undergraduate Bulletin for a
discussion of NGCSU's class attendance policy.
Evaluation:
Total points for the course =
450.
Grading
Scale (Out of 450 Points):
|
Grade: |
A |
B |
C |
D |
F |
|
Points: |
405+ |
360-404 |
318-359 |
271-317 |
270- |
A = 90-100% ; B =
80-89% ; C = 70-79%; D = 60-69% ; F= < 60%
INTERNATIONAL
MARKET UPDATE: 50 points
We
will discuss/debate an International Market Update at the beginning of each
class. On your day as leader, you will bring in an International Market Update
(see sources on our site), and copy it for each class member, present it, and facilitate a discussion/debate on
the topic. Bring in an event that corresponds with the syllabus topic of the
day you lead. When it is your session as an event leader, type and present five
interesting questions for the class to debate.
Staple these questions to a copy of the article to turn in at the
specified date near the end of the semester. Your grade primarily includes
participating in all events (20
points article selection/ presentation/questions; 30 points daily
participation).
EXAMS: (3 including final) @ 100
points each
TEAM CASE PRESENTATION: 100 points
(33 points paper, 33 points presentation, 34 points participation in ALL
cases).
V. Team Case Presentation
Everyone
will present a case with an international focus. Specific cases are assigned to each team, and are posted on my
website under “cases”. READ EACH CASE
BEFORE CLASS. Teams lead the
discussion. During your 20 min. discussion, facilitate discussion about the
case. Do not summarize the case-lead a debate and ask the class questions. You
should bring presentation materials (e.g., photos, press kits, videos, product
examples, music, food, drink, dress, business materials) on your day. A five page report/case summary is due at the
assigned date.
Selection:
The
class will be divided, just as in a business situation. Please meet your group
members and decide when to begin meeting.
Please refer to the schedule above for the dates that you will present.
Case Information:
o
The number in
each team will depend on the final enrollment.
o
I consider the
first few groups had less prep time, so will consider this in the
presentation/discussion leading portion of the case grade.
o
Dress
professionally (e.g., business interview) on your presentation day.
o
There will be
one team discussion leading grade based on content, effort, creativity, and
handout.
o
Everyone is
expected contribute, and speak during all presentations.
o
Bring
supplements (e.g., music, commercials, displays) to enhance your presentation.
o
Please let me
know in advance of any non-contributors/problems.
o
You are welcome
to invite guests to join our case discussions. Please let me know of guests in
advance.
o
A five-page case
report is due at the assigned date near the semester’s end. Each person does
this report individually for a separate grade. This paper should have a cover
page, thesis statement (i.e., clearly state the point of the case), an
introduction, a brief overview of the company itself, a main focus on the case
topic (not the company), a discussion on your insights and opinions
about this company and case and its role in the international market, and a
works cited in MLA format. The presentation on CD marked with the topic and names is
due with the final paper.