BUSA 4527: INTERNATIONAL BUSINESS/ GLOBALMARKETS
Syllabus Table of Contents:
I. Specifics
II. Description
& Goals
III. Schedule
IV. Format, Policies, Evaluation
V.
Team
Case Presentation
I.
Specifics
|
Instructor |
Angeline Grace Close Assistant Professor, Business Administration |
Course Site |
|
|
Class Time/ Location |
A: T, R 9:30-10:45 Newton Oakes 011 B: T, R 11-12:15 Newton Oakes 011 |
Offices |
NGCSU (N): 116 Newton Oakes 706.864.1616 (T, R) Athens (A): 124 Brooks Hall 706.542.3764 (M, W, F) Gainesville (G): 158 Dunlap Mathis
770.718.3875 (Thurs. PM) |
|
Session |
Spring 2006 |
Office Hours |
T, R: 1-2 (N) & By Appt. |
BUSA 4527 Description: This is an introduction to international
business and the study of global markets. We discuss and debate current
business-related issues and topics in the international market via current
issues and real multinational and global company cases. We focus on international markets and their
central relationship to international business. The topics may be applied to
your interests and fields (e.g., accounting, finance, marketing, management).
Prerequisite(s): FINC
3440, MGMT 3661 & MKTG 3700
Text: Global Marketing, by Keegan
and Green, 4th Edition, ISBN: 0131469193
Supplemental Materials: A globe, a world map, The Economist, The Wall Street Journal,
Newsweek, Forbes, US News and World Report,
Course Website: http://radar.ngcsu.edu/~agclose/busa4527
This class is featured under BUSA
4527. The site has: 1) syllabus with schedule, 2) lecture slides, 3) reserve readings,
and 4) case studies. Please download and print the syllabus and notes pages before that discussion. Please check the
site weekly for updates/announcements.
II. Description & Goals
1. Think
Global/Act Local: We will learn theoretical concepts in the discipline of
international business and the importance of how to think globally in business.
2. Interactive
Learning /New Media: We will build a solid knowledge of global e-commerce
in business-to-consumer and business-to-business environments. The course
material is posted online so that you can prepare ahead for interactive
discussions.
3. Global
Awareness: We will understand the impact of political, legal, economic, and
cultural factors on business activities across countries and forces spurring
globalization.
4.Case
Study Strategy: We will learn to
analyze marketing plans and strategy for consumer products in foreign countries
and globally via real company case studies.
5. Present
international business concepts: We
will learn principles and strengthen our business vocabularies as we approach a
global business environment.
III. Schedule
|
DATE |
CH./LECTURE |
CASE
STUDY |
ASSIGNMENT
& SUPPLEMENTARY SITE |
FYI |
|
R 1-5 |
Syllabus-Welcome! Introduction to Global Business
& the case study. |
Hold control and click on
each icon to read the case. Read each case before the class discussion. |
Visit Class Website and Print Syllabus Buy Textbook International Market Update Read Ch. 1 |
Please Bring/have read syllabus
and case topics and Verify Dates of Exams for next class. |
|
T 1-10 |
1. Global Business and Geographical Concerns |
|
International Market Update |
Select top 3 choices for the case you wish to work on. |
|
R 1-12 |
2. Global Economics |
(edition 8: World
Game) |
International Market Update
Read Ch. 2 |
|
|
T 1-17 |
2. Global Economics Issues in International Finance
& Currency |
|
International Market Update |
|
|
R 1-19 |
3. The Global Trade
Environment: Regional Market Characteristics- Europe |
|
International Market Update
Read Ch. 3 |
|
|
T 1-24 |
3. The Global Trade
Environment: Preferential Trade Agreements- Asia. PNTR with China |
|
International Market Update Asia-Pacific Economic Cooperation |
|
|
R 1-26 |
4. Social/Cultural Environments in Business. |
|
International Market Update Read Ch. 4 |
|
|
T 1-31 |
4. Social/Cultural Environments in Business. |
|
International Market Update |
|
|
R 2-2 |
4. Social/Cultural Environments. |
|
International Market Update |
|
|
T 2-7 |
5. The Legal and Regulatory Environments of
Global Business. |
|
International Market Update Read Ch. 5 |
|
|
R 2-9 |
5. The Legal and Political Environment of Global
Business |
International Market Update |
|
|
|
T 2-14 |
EXAM 1 (Ch 1-5) |
|
EXAM 1 (Ch. 1-5, market updates) |
|
|
R 2-16 |
6.
Global Information Systems |
|
International Market Update Read Ch. 6 |
|
|
T 2-21 |
6. Global Business Research |
|
International Market Update |
|
|
R 2-23 |
7.
Segmentation, Targeting, and Positioning |
|
International Market Update Read Ch. 7 |
|
|
T 2-28 |
7. Segmentation, Targeting, and Positioning |
|
International Market Update |
|
|
R 3-2 |
9. Global Market Entry Strategies: Licensing and
Investment. |
|
International Market Update Read Ch. 9 |
Last Class for W drops |
|
T 3-7 |
9. Global Market Entry Strategies: Strategic
Alliances & Competitive Advantage. |
|
International Market Update |
|
|
R 3-9 |
16. Strategic Elements of
Competitive Advantage. |
|
International Market Update Read Ch. 16 |
|
|
T 3-14 |
SPRING BREAK |
|
|
|
|
R 3-16 |
SPRING
BREAK |
|
|
|
|
T 3-21 |
10. Product and Brand Decisions. |
|
|
|
|
R 3-23 |
EXAM
2 (Ch
6, 7, 9, 16) |
|
International Market Update Read Ch. 10 |
Advisement/ Registration Summer/Fall '06 begins |
|
T 3-28 |
10. Product and Brand Decisions Discussion/debate: Global
Brands |
|
International Market Update |
|
