Marketing Career InformationChoosing a Career is one of the most important decisions that you will make in your life. It is also potentially one of the scariest. To help you with this endeavor, we have provided resources covering Career Guidance and Career Profiles and Trends. We have also provided materials to help in your Job Search including items about Compensation, Company Information, and Finding the Best Place to Live. Career Guidance College View Careers
Very extensive career guidance covering such areas as career planning,
self-assessment, identifying your skills, internship opportunities, job search
techniques, cover letters, resumes, interviewing, business etiquette, salary
negotiation and becoming successful in your new job. Career Journal from the Wall
Street Journal. General career publications offering career-related news,
columns, job hunting advice and other resources. The Princeton Review Career Quiz (based on the Birkman Method). Rate 24 pairs of statements and then receive
a summary of your general work preferences as well as specific careers that
match those preferences. Requires free registration to receive complete
results. The Career Interests
Game by John L. Holland. Identify which of six categories of individuals
interests you. Then find out what careers match those categories. |
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Career Profiles from
the Occupational Outlook Handbook, US Department of Labor. Each occupation
below includes job descriptions, earnings, working conditions, job outlook,
and training or skills required. Marketing and Sales
Occupations |
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Introduction The sites in this section will help you learn more about marketing careers and locate currently posted job opportunities. Also, many sites include extensive career information and guidance, such as interviewing techniques and resume-writing. For job searches, most sites allow you to enter key words or phrases for the job titles or categories you seek. Some general search advice:
American Marketing
Association - Select "Careers" from the menu General Job Search Sites
US Newspaper Ads |
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General Salary Guides Salary Survey by BestJobsUSA.com. Select the profession
that interests you from the column on the right. Requires Adobe
Acrobat Reader (free). SalaryExpert.com Select a
profession, such as "Marketing Manager", and a geographic location
to call up charts showing salary ranges. What is the highest paid
job in the marketing and sales field? Source: Steven Langer, Compensation
in the Marketing and Sales Field, Abbott, Langer & Associates, Inc. Salaries in Marketing
by Career Journal, from the Wall Street Journal. Listing of the annual
salary ranges for numerous positions in each of the following marketing
fields: Agency and Corporate Advertising and Marketing Professionals
(by salary range) |
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By researching a company in advance, you'll be more prepared for a job interview. Even if you're not interviewing yet, you can decide if a company matches your work preferences. Office.com The Business InfoCenter at Office.com allows you to access information about approximately 65,000 companies. Just type in the name of a company and you'll see an entire resources page for that organization. Although many options are for paid subscribers only, here are some of the free information items:
Hoover's Lists information on "more than 11,000 of the largest public and private companies in the US and around the world. Each capsule includes a description of the company, address, officers, sales and employment figures and hyperlinks to more information, like financial reports, stock quotes, SEC filings and news searches." Even though the company descriptions for each capsule are brief, they include links to: news stories about the company, the company's Web site and major competitors. Wall Street Research Net Choose from an extensive number of links about a company that interests you. After typing in the stock symbol or company name, access extensive data and analysis by category: "Company Links," "Quotes," "Graphs/Charts," "News Center," "Earnings Estimates," "Summaries," "Value Added Links," "News Center," "Research & Reports," "Earnings Estimates" and "Discussion." Business Wire Select "Industry Specific News" or "Company Specific News" from the menu of topics to search for any previous stories by Business Wire about a specific industry or company. First Call Center Another site where company earnings are listed. Try the "Earnings Estimate Monitor" to see earnings surprises, both positive and negative, between analyst forecasts and actual quarterly earnings by companies. There are also many other useful sections focusing on earnings data, price to earnings ratios, splits and dividends, revisions to earnings estimates and company analysis by First Call. Inter@ctive Investor Information about technology stocks. Corporate Financials Online Central location for linking to financial news from companies. Only a small fraction of all publicly-traded companies are listed, but maybe one that currently interests you is listed there. Fortune 500 Fortune magazine's annual profile of the 500 largest U.S. corporations. For summary information on a company, select "Company List" and then click on the company of your choice. CBS.MarketWatch.com Look up news about companies by entering the ticker symbol or company name. Annual Reports Gallery Annual reports posted online for hundreds of companies. Tips for Reading An Annual Report by the Annual Reports Library. |
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Even if you decide that
you will live in the location offering the best job opportunities, you may
discover later that where you live will become increasingly important to you.
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