WELCOME TO: MKT 301

 MARKETING MANAGEMENT

 

Syllabus Contents

I.           Contact

II.        Description & Goals

III.     Schedule

IV.      Format, Policies, Evaluation

VI.     Course Agreement

I.      Contact

Professor

Dr. Angeline Close

Website

http://faculty.unlv.edu/angeline/

Office

 

UNLV School of Business

Department of Marketing

435 Beam Hall

Campus Mail Stop 6010

702. 895.3364 (main)

702.895.5956 (voice mail)

Class Time/

Location

 

Fall 2006

Tuesday/Thursday

8:30-9:45 am (Section 1)

BEH 121

10:00-11:15 (Section 2)

BEH 122

Graduate Assistant

Marilyn Li
428 Beam Hall

mli@unlv.nevada.edu

702.895.4655

Office Hours

Dr. Close: Tuesday & Thursday  1:00-2:00

& by appointment

Marilyn: Wednesday 2:00-4:00

& by appointment

II. Description and Goals

I will introduce you to the wonders of modern marketing by explaining important marketing theories, along with their grounded business applications.  Key topics are levels of marketing, organizations’ operations at each level and their functions, pricing, marketing costs, and relative efficiency of different marketing methods (e.g., event marketing, Internet marketing, advertising).

Course Objectives are to:
·        present the importance of marketing to today’s modern firm

·        learn application of marketing principles

·        understand a broad spectrum of what marketing is and its areas

·        provide a platform for further marketing studies

 

To achieve these objectives, we will employ lectures, focused discussions, and critical thinking in and outside of the class.  To measure the outcomes, we will have exams and applied graded exercises.

Course Materials: Textbook:  Text:  Basic Marketing: A Global Managerial Approach, 15th edition, Perreault & McCarthy (2005) ISBN: 0072525231

 Course Website:  http://faculty.unlv.edu/angeline/mktg3700.htm
Our site has: 1) This syllabus, 2) slides of my lectures, and 3) any additional class information. To print the outlines from the slides, open powerpoint, hit print, and change the “print what” dropdown to “outline view”. These posted slides are to aid in reading the text. Please check our site weekly for updates.

III.     Schedule

WEEK

#

DATE

TOPIC

THE LATEST…

1

 

8-29

 

8-31

Introductions, Syllabus What is Marketing? Career Information (read Appendix C of the text on careers).

*Read the corresponding chapter before each class.

1 Marketing's Value to Consumers, Firms & Society

If you seek the latest trends, insights, and research (some of my own current studies) on these topics, you are encouraged to check out our website with the following headers:

2

 

9-5

9-7

2 Marketing Strategy

3 Segmentation, Targeting, & Positioning

Netnography: The Case of the iPoD Nano

3

 

9-12

9-14

4 Marketing Environments

5 Global Consumer Markets

Blogs

4

9-19

9-21

Synthesis/Review

EXAM 1 (Chapters 1-5)

Creativity

5

 

9-26

9-28

6 Consumer Behavior

No Class. I am speaking to fellow members of the Association for Consumer Research in Orlando. Please visit http://www.acrwebsite.org/

E-Marketing Blunders

6

10-3

10-5

7 Business Buying Behavior

8 Marketing Information Management

Peoplemeter

7

10-10

10-12

9 Product & Service Planning

10 Service, Product Management & New Product Development

Brand Personality

 

 

8

10-17

 

10-19

10 Product Management & New Product Development & Review

Exam 2 (Ch. 6-10)

eBay Case

 

     9

10-24

10-26

11 Channels

12 Distribution, Customer Service & Logistics

*prepare a question for Tuesday’s executive guest

Wal-Mart Case

 

10

10-31

11-2

13 Retailers and Wholesalers

Executive Visit: Retailtainment
Tour of the Desert Passage Shops with Angel Williams, Tourism Marketing Director, and Wendy Albert, Director of Marketing. Plan on meeting at the Desert Passage shops food court by classtime.

Desert Passage Retail Marketing

 

11

 

11-7

11-9

14 Promotion- Integrated Marketing Communications

15 Personal Selling

Lands End Case

12

11-14

11-16

Exam 3 (11-15)

16 Advertising and Promotion

Autowrapping

 

13

11-21

 

Executive Visit: Advertising and Price Promotion
“How can we market to Women? From the modern woman to the NFL player…”
Speaker, Laurie Wetzel, Marketing Manager of P.M.S. (pampermesilly.com)

Happy Thanksgiving.  Think about how this is a marketing holiday (aren’t they all?)

Words of Ad Wisdom

 

14

11-28

 

11-30

17 Pricing Objectives and Policies &

18 Price Setting in the Business World

 

 

Presentations (all projects due in class)

Fakes!

 

15

12-5

12-7

Presentations and Review for essay ?s

Prepare for the Final Exam

Netvertising

16

12-12

 

12-14

10:00 Class Final Exam at 10:10 in BEH 122

 

8:30 class Final Exam at 8:00am in BEH 121

(Note: These are the university sanctioned times. It is cumulative; Multiple choice with a focus on Ch. 16-18 and 5 essay questions)

 

IV. Format, Policies & Evaluation

     Discussions:

Just like two or more parties are needed for exchange, two or more parties are needed for interaction. This is your class, so enrich all of our learning with your insightful questions and comments (with regard with the topic at hand). You are encouraged to jump in and participate in class discussion.  I am really looking forward to hearing your marketing experiences in Vegas and tying them in with the session’s content objectives.

      Policies:

  • Any assignments must be typed and turned in class on the assigned due date. They will not be accepted late and NO EMAIL ASSIGNMENTS ARE ACCEPTED. 
  • This syllabus may be updated or modified accordingly.
  • If you have a documented disability that may require assistance, contact Disability Services (DS) for coordination in your academic accommodations. Disability Services is located within Learning Enhancement Services (LES), in the Reynolds Student Services Complex (SSC), room 137.  The telephone number is 895-0866/ TDD 895-0652.
  • The university requires all members to the University Community to familiarize themselves and to follow copyright and fair use requirements. YOU ARE INDIVIDUALLY AND SOLEY RESPONSIBLE FOR VIOLATIONS OF COPYRIGHT AND FAIR USE LAWS. THE UNIVERSITY WILL NEITHER PROTECT NOR DEFEND YOU NOR ASSUME ANY RESPONSIBILITY OF EMPLOYEE OR STUDENT VIOLATIONS OF FAIR USE LAWS.
  • UNLV policies on religious holidays will be followed.  Please notify me at least two weeks in advance about this.
  • Honor code at all times; see UNLV’s website for any ?s on the honor code.  I am authorized to use turnitin.com plagiarism scanning program.
  • Please come talk with the TA or myself. You are why I am here. Email is not the best way to communicate efficiently in higher education, as we are better able to connect in person. I am more than happy to take time and help during office hours or virtually anytime by appointment.

     Class Attendance & Participation:

Attendance and insightful participation in discussion is required. Please note the class attendance policy: if you miss an extensive number of classes (i.e., 5 or more), it will be recommended that you not receive credit for this course. Unless receiving notice from the university reflecting an extenuating circumstance, this policy remains in tact. The Donald would agree that missing meetings means “You’re fired!”

We begin and end on time, just like in the business world. Please turn off cell phones.  This class is for you to discuss marketing management issues-please speak up! Comments should reflect the topic for that class. You should read and come prepared to discuss the day’s topic. 

Evaluation:

  • Tests (3) are worth 100 points each, 300 points total.
  • Final Exam is worth 100 points total.
  • The project/presentation is worth 50 points total.
  • Participation and attendance are considered in borderline final grades.

            Grading Scale (Out of 450 Possible Points):

Grade:

A

B

C

D

F

Points:

405+

360-404

315-359

270-323

269-

 

A = 90-100%; B = 80-89%; C = 70-79%; D = 60-69%; F= < 60%

 

EXAMS: (3) @ 100 points each

  1. I will give the entire course period for exams, as they are each approximately 70 questions.
  2. The exams are multiple choice.  The final focuses on the last materials, yet has comprehensive essay questions.      
  3. The exam material comes from the textbook readings and lecture.
  4. It is crucial to read to do well on the exams.
  5. Tests cannot be taken after the sanctioned date. This would be unfair to your colleagues. If a test is missed, a 0 grade is earned.
  6. Students are not permitted to enter the class once the test begins, nor will anyone be excused before turning the exam in.

*To be successful in this class, please come prepared (e.g., read & be ready to participate) to each class session. By reading, attending class, and thinking strategically on the cases, you will gain knowledge of marketing principles.
Course Agreement

I have accessed our course website, syllabus, and I:

a)     understand what is expected from me in this course

b)     will be in class, tuned-in, and keep up with the (actually interesting) readings

c)      will use the resources provided on our (stellar) course website

d)      know when any test/projects dates are and am committed to them

e)      know that Dr. Close will strive to meet (and exceed) my expectations (e.g., teach you principles of marketing so that you understand them/don’t just memorize them, be professional, serve as a positive role model, be there for you to address your questions, respect you and also learn from you) as well.

 

 

Signed: ________________________

Date:  _________________________